Dawn Doherty - Marketing Makeover
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Transcript of Dawn Doherty - Marketing Makeover
Social Marketing Makeover
ReMarTech Academy April 2010
Why Should I Bother?Social Media is a free way to connect to your ideal
client
Advertising does note resonate with today’s consumer
They want to meet you online- connect to what sets
you apart and your “voice”
The goal is to drive your ideal client to your website/
blog
Facebook, Twitter, Linked in etc..drive views to
website/ blog
Develop a Social Media daily plan that works for you
Our Victim- Gus Waite
VP, TREGNY
Rental professional
Filmmaker with Real
Estate video library and
Apartment building photo
database
Our mission: Optimize
online presence so ideal
clients will FIND HIM
The Social Media Funnel
PresenceContent
Engage
Ideal Client directed to my Site
Presence
Branding- How do I want to present myself to the
online world?
Gus is “the friend who happens to be a RE agent”
Consistent message
URL was available- www.yournyagent.com
High quality picture that captures your image
Bio- describe your strengths and mission of your
business
Content
The focus is to create content that gets posted
REGULARLY to your website
Collect/ Develop and Organize content (online libraries)
Youtube channel for video (Gus’ preferred medium)
Flickr for photos (develop sets by neighborhood, etc)
Evernote for text and everything else (web pages,
snapshots)
Content (continued)
www.yournyagent.com will be a site where:
Gus posts daily video blog with editorial captions/
Shares thoughts through written posts/ Showcases
his New York images
Visitor will be compelled to:
Subscribe to feed (receive updates of new posts)
Share with their communities (Facebook/ Twitter/
LinkedIn)
Contact Gus with Real Estate needs
www.yournyagent.com
Home- Posts
Gus’ Buildings
About Gus
Contact Me
Newsletter opt in/ Subscribe
Communities Drive Views
www.facebook.com/yournyagent
www.twitter.com/yournyagent
Engage- Facebook Fan PagePost daily- be consistent with what your audience can
expect to receive from you (NY offerings,
neighborhood tips)
Compelling pitch “Why should I become a fan”
Link to blog posts
Start getting Fans after posting 10 times
“Share” with personal FB friends
Email to Outlook/ contacts introducing Fan Page
and why they should join
Engage- Twitter
Post several times a day
Seek people to follow through real estate keywords
on www.search.twitter.com
“New York Real Estate”, “Relocation”, “Columbia”
Follow NY real estate @streeteasy, @citydawn,
@jonathanmiller and follow who they follow
Engage- answer and pose questions
Daily Plan- 30 MinutesSun- Blog Post Day
Mon- Twitter, Facebook and review
sites
Tues- Nice Forum Day
Wed- Customer Focus Day
Thurs- Reading Day
Fri- Business Specific Youtube
andFlickr Day
Sat- Take a well deserved day off
or trade with Sun
Here’s to your success!
• Dawn Doherty
• VP Strategic Development
• StreetEasy.com
• www.facebook.com/internetagen
t
• www.twitter.com/citydawn