How to Create

User PersonaFor Your Startup Marketing & Growth

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What is User Persona?User persona is the fictional representation of ideal users and customers of your startup. It helps you understand their problem and shape your marketing strategies as a way to solve their problems.

Moreover, it makes you understand where they are, what are the most suitable marketing channels and the type of content you should produce to attract them.

In fact, a perfect buyer persona helps you build a strong marketing foundation with fixed directions and journey to success.

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How to Use User Persona?User persona tells you who is your user, almost exactly what are their problems and how they are finding the solutions. Based on these:

1. Find and fix targeting broad audience and niche2. Build different segments of the audience3. Select marketing channels based on where they are in crowd4. Create solution based contents/resources according to their problems5. Personalise your content how they are consuming - Blogpost, email, video,

infographics etc.6. Neglect irrelevant users and marketing channels

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How to Use User Persona?Whatever is your product/service, there must be a journey from stranger to become the paid customer. You can split and use buyer persona to target them based on their stage in the journey to become the real customer.

Awareness Stage Consideration Stage Decision Stage

Target the users such that you have solution to their problem. Don’t talk about your product. Through blog post, case study, tools and resources etc.

Let them know and find your product as a better solution. Ask them if they can try and use your product along with whatever they are using to see the difference.

Help them use your product perfectly. Nurture them to dig it for as a better solution and pass the lead to sale support and customer success team.

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How Do You Create User Persona?User persona can be created through a quick research, survey and FAQs of your existing users. You can ask any contact in your existing database or outside. Also you can use some industry insights and data to build it quickly.

1. Conduct a quick survey.2. Interview your existing users3. Consider FAQs4. Ask your sales team what user are trying to find in your product5. Use outside insights and data from competitors and similar industry

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Sample User Persona and TemplateHere is a sample user persona to see how exactly it should be. You can download and use it if you want to create it for your own startup.

Ideally, you should have at least 5-10 different buyer personas to cover all use cases and users of your product.

In This sample I have considered Vertika Nigam as a Marketing Head of AppOnly a company and myself as VP of Marketing at TrackUninstalls - An App Analytics Company.

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BackgroundOverview of Job, Profession, Career and Personal Life

• Head of Marketing at AppOnly• Worked at the same company for 5 years; worked her

way up from Marketing assistant• Single and lives with parents

DemographicsAge, Sex, Location, income etc.

• Female• Age 24-35• Income: $30,000• Urban (Bangalore)

AttributesPreference, Attitude, Communication Preference

• Calm and Cool Attitude• Can receive call directly• Prefer email over call

Persona Name Vertika Nigam

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GoalsDaily, Weekly and Monthly Professional Goals

• Increase App installs• Find quality users• Convert free users into paid users

ChallengesFights to achieve Goals

• Reduce Uninstalls• Decrease cost per install cost• Increase install rate• Boost conversions

What We Can Do To Achieve his/her Goal and Overcome Challenge

• Decrease app uninstallation rate, hence increase net installs

• Identify best performing marketing channels to reduce cost

• Identify reasons of uninstalls to increase app install rate• Retarget lost users to boost conversions

Persona Name Vertika Nigam

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Common ObjectionsWhy wouldn’t consider your solution and product

• We have to deal with so many painful integrations with our app developers.

• It will increase the file size of our app.• It will disturb our existing user experience.

Pain Points SolvedIt will help to make them consider your solution

• We have onclick and easy know who are uninstalling your app and who is going to uninstall soo.

• We have a quick solution to retarget and win your lost users.

• We can let you know who are your most active and real app users and where they are?

Persona Name Vertika Nigam

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Marketing MessageHow should you describe the solution

• Know who is uninstalling your app and why.• Increase your app installation rate without any extra

budget.

Selling PitchQuick and magnetic lines to make them buy your product

• We give you simple solution that integrates with your existing app analytics to help you find who is uninstalling your app, why and how you can win them back.

Persona Name Vertika Nigam

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Now it’s Your Turn!● Create your one first user persona. Don’t waste

your time to create more and more, just create one and use it.

● Later keep creating more and more at least 5-10 gradually.

Do You Need Any Help: Get a Free Consultation

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BackgroundOverview of Job, Profession, Career and Personal Life

DemographicsAge, Sex, Location, income etc.

AttributesPreference, Attitude, Communication Preference

Persona Name

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GoalsDaily, Weekly and Monthly Professional Goals

ChallengesFights to achieve Goals

What We Can Do To Achieve his/her Goal and Overcome Challenge

Persona Name

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Common ObjectionsWhy wouldn’t consider your solution and product

Pain PointsIt will help to make them consider your solution

Persona Name

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Marketing MessageHow should you describe the solution

Selling PitchQuick and magnetic lines to make them buy your product

Persona Name

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Thank You!Want to Grow Your Startup- Start Here

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