How to Create a Persona in 7 Steps - A Guide with Examples

WWW.UXPRESSIA.COMPersonas Online

@UXPressia /UXPressia /UXPressia

PERSONA CREATIONIN 7 SIMPLE STEPS

with UXPressia

http://www.uxpressia.com/

https://uxpressia.com/personas-online-tool


https://twitter.com/UXPressia

https://www.facebook.com/UXPressia

https://www.pinterest.com/uxpressia/












What isa Persona?Persona is a collective image of a segment of your customers describing their background, goals, motivations, paint points, etc.



















Why Do You Need Personas? Well-crafted persona shows your customers in a way no other

representation of user data can. It improves inner-communication enabling your team to operate more

efficiently. Having personas eases the process of making customer and product

related decisions. Marketing efficiency improvement. Design better products Getting a single view of your customers

To learn more about it read “3 Killer Wins of Using Personas”















https://uxpressia.com/blog/personas-benefits



Let’s create a simple personafor UXPressia

We’ll be using UXPressia Personas Online creatorin this tutorial. You should use it too!

Go to uxpressia.com and create your first persona!


















Step I: Gather DataCollecting info on your customers is the first thing you should take care of.There are many sources to get user data. Here’s a few to get you started:

Use whatever you got at hand. You may already have some ideas about your customers. Use it!

Go with your gut. You may have enough product knowledge to make quite accurate assumptions about your users.

Web analytics. Conduct interviews with users. Send some surveys to your customers.

















Step II: Divide & ConquerKeep in mind that a persona is a representative of a SEGMENT of your target audience.No one person. Nor can it be the face of all customers.

We’ll take a UX designer as a persona for our guide.

How many personas do you need?For that read the post How Many Personas Is Enough?















https://uxpressia.com/blog/how-many-personas-enough

https://uxpressia.com/blog/how-many-personas-enough



Step III: Set Demographic Info

Authentic demographic data is critical to developing true empathy

















Step IV: Describe Persona Background

Write down everything you know about your persona’s background

















Step V: Define Persona Goals

This allows you to see how your goals align with customers’ goals.

Not to mention that you’ll be able to meet their needs better.

















Step VI:Motivations& Pain Points This will illuminate what you can do to improve your product and win customers’ loyalty.

















Step VII: Add OtherIngredients

We have pretty much enough, but there’s still a lot of room for improvement.

UXPressia Personas Online has loads of sections to describe your personas in the most detailed way possible.


















WHAT’S NEXT?

















PersonasOnline Tool

HTTPS://UXPRESSIA.COM/PERSONAS-ONLINE-TOOL

Time to create a Personayourself with UXPressia’s


















How to Create a Persona in 7 Steps - A Guide with Examples

Design

Transcript of How to Create a Persona in 7 Steps - A Guide with Examples