How to Create Fantastically Shareable Social Media Graphics

@JuliaCSocialwww.jcsocialmarketing.com

Takeaways

• The6elementsthatmakeagreatsocialmediagraphicandvisual;

• Examplesfrombrandsthataremakingandsharingeye-catchinggraphics;

• Freeorlow-costtoolsthatdonotrequireanytechnicalknowledgetouse!

@JuliaCSocial www.jcsocialmarketing.com

VisualsAreVital

• 90%ofinformationtransmittedtothebrainisvisual.Visualsareprocessed60,000Xfasterinthebrainthantext.

• Videosonlandingpagesincreaseaveragepageconversionratesby86%.– Resource:Wishpond

http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014


VisualsAreVital

• Postswithvisualsreceive94%morepagevisitsandengagementthanthosewithout.

• 60% ofconsumersaremorelikelytoclickonabusinesswhoseimagesappearinsearchresults.

• Resource:Wishpond


AreYouACreatorOrACurator?

• Creators – 54%ofinternetuserspostoriginalphotosorvideosonlinethattheythemselveshavecreated.

• Curators – 47%ofinternetuserstakephotosorvideosthattheyhavefoundonlineandrepostthem.

• Youshouldbeacombinationofboth.– Resource:PewInternet

http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/


IMPORTANT!DoNotStealImages• ONLYuselegalimagesthatyouhavetherightstoeditand/oruse.

• DonotjustgotoGoogleImagesandswipesomethingthatlooksgreat.

• Youcan share,retweet andre-pinsomethingthatlinksbacktoabrand’ssocialmediaaccount.


LotsofPlacesforFreeImages!

BethKanter createdagreatList.ly:TheUltimateListofFreeorLowCostImage

Collections!http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-

image-collectionsiStock photo

CreativeCommonsPhotopin.comMorguefile.comGettyImages


WhatIsYourBrandIdentity?


WhatStoryAreYouTelling?


ThinkOfYourAudienceFirst

Alwaysthinkfirst aboutyouraudience&yourcommunity.

• Whatwillresonatewiththem?• Whatwilltheyfind

compelling?• Whatwilltheywanttoshare

withtheirfriends?

Example:http://www.pinterest.com/randomhouse/


WhatStoryAreYouTelling?


WhatMakesaGreatGraphic?

1) It’svisuallycompellingandcatchesyoureye.

Thisphoto:http://www.pinterest

.com/pin/34719945249627461


2)Itconveysastory.

Thisphoto:http://www.pinterest.c

om/pin/229824387206057816/


3)Itishelpful.

Thisphoto:http://www.pinterest.com

/pin/177118197817928758/


4)Itelicitsemotion!

Thisphoto:https://www.facebook.co

m/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304


5)Itshowcasesimpact.

Thisphoto:http://www.pinterest.com/pin/260434790921678362/


6)Itisshareable.



UseInfographicsHubSpot foundthat

brandsthatpublishinfographicsincreasetheirwebsiteandblogtrafficanaverageof12%overthosethatdonot.

Thisphoto:http://visual.ly/what-infographic-2


GreatInfographics

Greatinfographics:1) Containfocuseddata2) Gooddesign3) Viraltitle

TheCompleteInfographicChecklist:https://easel.ly/blog/tag/awesome-infographics/


ToolstoCreateInfographics

MyFaveà Easel.lyVenngageInfogr.amPiktochart


ToolstoCreateGreatGraphics

WordClouds

Wordle.comTagxedo.comTagul.comWordItOut.comImageChef.com



Quotes

Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com


ToolstoCreateGreatGraphicsEnhancePhotos

UseChisel.comPinwords.comPowerPointPicMonkey.comPixlr.com



ToolstoCreateGreatGraphicsPhotoApps

ShapelyPiclabMarkstaPictionTypicWordFoto

• Thesephotos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8– http://www.pinterest.com/pin/64105994667679513/



Myfavorites

Canva.com



Myfavorites

WordSwag



Myfavorites:WordSwag



Myfavorites

Prisma


Nothingiseasy!

Youmayneedtochangeyourcompanyculturetobecomemorevisualandtransparent.

Youwillneedtostartthinkingvisuallyandin“micro-content”terms.


Tellyourstory!

Thinkofcreatinggraphicsasshowingtheworldwhatyoudoandwhyyoudoit,inacompelling,interestingandeasy-to-shareway!


FreeE-Book


http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/

AnyQuestions?


[email protected]

Twitter:@JuliaCSocial

Facebook:www.fb.com/jcsocialmarketing

Blog:www.jcsocialmarketing.com/blog

How to Get Started on Your Infographic with Easel.ly

BrowseSelect Template

Start Fresh

Drag & Drop Design Editor

SaveShare

Present

Use a Template or Start Fresh with a Blank Canvas

Drag & Drop EditorPlus Other Design Tools

Add Stock Photos, YouTube Videos, or Upload Image Files

Go Pro! Free 14 Day Trial

Click On the Green Button Under the Webinar View!

Basic Account is Always FREE

Business$36/yr

per user

Nonprofit$18/yr

per user

Teacher$18/yr

Teacher w/ class

$36/yr30 students

Please contact us directly for your discount or if you need a quote for your organization!

[email protected]

Questions? Contact or Follow Us!

[email protected]

Dinah [email protected]

How to Create Fantastically Shareable Social Media Graphics

Marketing

Transcript of How to Create Fantastically Shareable Social Media Graphics