Creating Shareable Content
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By: Ashley Tate Content Manager,
@BigDoor @ashtate
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Over 50,000 articles and 5,000 videos
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Look at your:
• Current content analytics (traffic, shares, comments, community interaction, etc.)
• Content topics • Content types (blog posts, video,
eBooks, guides, etc.)• Distribution funnel
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Persona name: #1
DemographicsWho are they?
BackgroundWhat is their job? What is their company like?
NeedsWhat do they want out of your product/service?
GoalsHow will you solve their problem?
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Remember: Continue to share over multiple weeks.
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Total posts: 21 Total social shares: 4,812
Average shares per post: 229
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Most trafficked
pages from Aug 26-Sept 26,
2013
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Traffic correlation is obvious.
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6. Smart content distribution
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@ashtate [email protected]