No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics
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Transcript of No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics
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#npGameChangers @JuliaCSocial
HOW TO CREATE FANTASTICALLY SHAREABLE NONPROFIT GRAPHICS (WITHOUT PHOTOSHOP)By Julia Campbell, J Campbell Social Marketing@JuliaCSocial#npGameChangers
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VISUALS ARE VITAL
Tweets with images receive 150% more retweets.
Google searches on infographics have increased 25 times in the past 5 years.
Content that includes visuals gets 94% more total views.
Sources: HubSpot, JeffBullas.com, Google
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#npGameChangers @JuliaCSocial
DO NOT STEAL IMAGES! ONLY use legal images that you have the rights to edit and/or use.
Do not just go to Google Images and swipe something that looks great.
You can and are encouragd to share, retweet and re-pin something from a brand’s social media account! (They get attribution.)
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THINK OF YOUR AUDIENCE FIRSTAlways think first
about your audience & your community.
• What will resonate with them?
• What will they find compelling?
This photo:http://www.pinterest.com/pin/79446380900936048/
#npGameChangers @JuliaCSocial
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DOUBLE CHECKDouble check data!Double check photo
permissions!
This photo: http://www.pinterest.com/pin/430164201877799959/
#npGameChangers @JuliaCSocial
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TAKE SOME TIMEThese tools take
time. Don’t get
discouraged.Keep learning.
This photo: http://www.pinterest.com/pin/430164201877760549/
#npGameChangers @JuliaCSocial
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TO GET SHARES ON SOCIAL MEDIA
#npGameChangers
VISUALS & GRAPHICSARE THE MOST EFFECTIVE WAY
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WHAT MAKES A GREAT GRAPHIC?1) Visually
compelling.
Clear, close up, easy to read.
This photo:http://www.pinterest.com/pin/79446380901159283/
#npGameChangers @JuliaCSocial
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2) Tells a story.
This photo: http://www.pinterest.com/pin/430164201878471786/
#npGameChangers @JuliaCSocial
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3) Educates and informs.
This photo: http://www.pinterest.com/pin/264938390549160626/
#npGameChangers @JuliaCSocial
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4) Elicits emotion.
This photo: https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304
#npGameChangers @JuliaCSocial
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5) Showcases impact.
This photo: http://www.pinterest.com/pin/15467056842371754/
#npGameChangers @JuliaCSocial
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6) Shareable.
This photo: http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html
#npGameChangers @JuliaCSocial
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USE INFOGRAPHICSHubSpot found that brands that publish
infographics increase their website and blog traffic an average of 12% over those that do not.
#npGameChangers @JuliaCSocial
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#npGameChangers @JuliaCSocial
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INFOGRAPHIC TIPSColorful.Easy to read.Having good data to use.Must tie to your goals.Piece of content. SHAREABLE! Searchable.
This photo: http://visual.ly/what-infographic-2
#npGameChangers @JuliaCSocial
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800% IN THE PAST 2 YEARS
#npGameChangers
SEARCHES ON THE TERM “INFOGRAPHIC” HAVE INCREASED
ACCORDING TO GOOGLE TRENDS
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NONPROFIT INFOGRAPHIC COLLECTIONSCollections for future research, inspiration: http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/ http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/ http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/
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TOOLS TO CREATE GREAT INFOGRAPHICSInfographics
Infogr.amInfoActive.coPiktochart Easel.lyVenngageHubSpot – Free templates:
http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
#npGameChangers @JuliaCSocial
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TOOLS TO CREATE GREAT GRAPHICSQuotes
Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com
#npGameChangers @JuliaCSocial
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TOOLS TO CREATE GREAT GRAPHICSEnhance Photos
UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com
This photo: http://www.pinterest.com/pin/430164201878271362/
#npGameChangers @JuliaCSocial
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TOOLS TO CREATE GREAT GRAPHICSPhoto Apps
ShapelyPiclabMarkstaPictionTypicWordFoto
• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/
#npGameChangers @JuliaCSocial
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My favorites
Canva.com• Presentations• Social media graphics• Facebook covers• Tons more
#npGameChangers @JuliaCSocial
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My favorites
Canva.com• Magazines• E-Books• Resumes!
#npGameChangers @JuliaCSocial
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TOOLS TO CREATE GREAT GRAPHICSMy favorites
Pinstamatic
#npGameChangers @JuliaCSocial
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GREAT STORIES.
#npGameChangers
GREAT GRAPHICS ARE NOT POSSIBLE WITHOUT
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MY TWO CENTSStart thinking
visually and start thinking in “micro-content” terms.
You have it in you! You have interesting
visuals even if you can’t show picture of cute animals and kids.
#npGameChangers @JuliaCSocial
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MY TWO CENTSThink of creating
graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!
#npGameChangers @JuliaCSocial
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MY TWO CENTSYour nonprofit’s
mission and impact are worth sharing if you get a little creative.
#npGameChangers @JuliaCSocial
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FREE E-BOOK
#npGameChangers @JuliaCSocial
http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/