How to Build The Right Content Team

For Your CompanyWebinar

Meet The Speakers

J.D. Peterson, CRO

@JD_Peterson

Nicole Karlis, Content Manager

@NicoleKarlis

#ScriptedWebinar

@GetScripted

Tweet with us!

Why Build a Content Team?

Why Build a Content Team?

People Who Don’t Have a Content

Team Claim Their Biggest Challenges

Are…

Producing

Engaging

Content

Creating

Content

Consistently

Measuring

Content

Effectiveness

Any company can produce content, but if you want

to excel at content marketing — that is, content that

increases awareness, drives leads, fuels social,

augments PR, accelerates sales and even inspires

advocacy — then you need a team with specialty

skills.

— Joe Chernov, HubSpot

What is a Content Team?

A person or group of people who

oversee and execute a content

marketing strategy for your business

Content Team:

4 Primary Roles

Additional Roles

Don’t Forget Design!

How to Structure Your Content Team

How to Structure Your Content Team

Startup/Small Business

Writing Services: Scripted

Visual Assets: Visual.ly, 99Designs, Canva

Promotion: Zemanta, Outbrain, Taboola

Measurement: Google Analytics, Moz, KISS Metrics,

CrazyEgg

Medium-Sized Business

Enterprise

How We Do It At Scripted

Nicole Karlis, Content Manager Scripted Writer Community

Scripted’s 2015 Q1 Output

How Content Creation Happens

Scripted Topic Pitching

Pitching a Content Team To The

C-Level

Know How to Field Objections

Your Boss Says: I Don’t See The Value In Content

Marketing

Content Marketing Is Powerful ...

Your Boss Says: We Don’t Have The Money

Your Boss Says: It’s Too Hard to Execute

The Ultimate Guide to Building a Content Marketing

Team

7 Exclusive Interviews

Joe Chernov

HubSpotLee Odden

TopRank MarketingJason Miller

LinkedIn

Q&A

Thank you