Will You Make the Windows XP Deadline in Time? - Ep.1 - 10X IT Productivity Series
How to 10x Your Content Team’s Productivity
Transcript of How to 10x Your Content Team’s Productivity
![Page 1: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/1.jpg)
HOW TO 10X YOUR CONTENT
TEAM’S PRODUCTIVITY
Hana Abaza
VP Marketing at Uberflip
#uberwebinar
![Page 2: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/2.jpg)
@HanaAbaza@Uberflip#uberwebinar
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )
![Page 3: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/3.jpg)
@HanaAbaza@Uberflip#uberwebinar
Join in on
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )
![Page 4: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/4.jpg)
@HanaAbaza@Uberflip#uberwebinar
Stick around for the demo!
![Page 5: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/5.jpg)
@HanaAbaza@Uberflip#uberwebinar
THE CONTENT CONUNDRUM
Limited resources
(time, people and money!)
Demand for more content
Content shock
Real time marketing
![Page 6: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/6.jpg)
@HanaAbaza@Uberflip#uberwebinar
To be a 10x content marketer
(read: productive and on target
with your goals)
you have to create ridiculously
good content in a consistent,
repeatable way.
Process, process process!
![Page 7: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/7.jpg)
@HanaAbaza@Uberflip#uberwebinar
![Page 8: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/8.jpg)
@HanaAbaza@Uberflip#uberwebinar
![Page 9: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/9.jpg)
@HanaAbaza@Uberflip#uberwebinar
![Page 10: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/10.jpg)
@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
![Page 11: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/11.jpg)
@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
![Page 12: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/12.jpg)
@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring / Creation
![Page 13: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/13.jpg)
@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring / Creation
Experience
![Page 14: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/14.jpg)
@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring / Creation
Experience
Distribution
![Page 15: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/15.jpg)
@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring / Creation
Experience
Distribution
Measurement
![Page 16: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/16.jpg)
@HanaAbaza@Uberflip#uberwebinar
ESTABLISHING A PROCESS
Organizational process (the big picture)
Core Content Activities
Authoring / Creation
Experience
Distribution
Measurement
Content / Business Goals
![Page 17: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/17.jpg)
@HanaAbaza@Uberflip#uberwebinar
![Page 18: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/18.jpg)
@HanaAbaza@Uberflip#uberwebinar
DEMAND GEN EDITOR DESIGNER ANALYST
SUCCESS/SUPPORT
SALES
OPS
COMMUNITY MANAGER
CONTENT QUARTERBACK
![Page 19: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/19.jpg)
@HanaAbaza@Uberflip#uberwebinar
Editing
Content
Brainstorm
(monthly)
Update Editorial
Calendar
(monthly)
Formatting in
Content Hub
Content Gets
Submitted
(Ongoing)
Assign articles /
deadlines
(monthly)
Design (Images etc)
Schedule for
Publishing
Before implementing this process:
● Document Strategy & Goals
● Understand Buyer Persona
● Align w/ Buyer Journey
● Align w/ Corporate Calendar
● Align w/ Lead Gen Offers
![Page 20: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/20.jpg)
@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
![Page 21: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/21.jpg)
@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
![Page 22: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/22.jpg)
@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose
![Page 23: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/23.jpg)
@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose
Set a time limit
![Page 24: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/24.jpg)
@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose
Set a time limit
Stand up!
![Page 25: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/25.jpg)
@HanaAbaza@Uberflip#uberwebinar
A few things to note…
Keep it simple!
Meetings
Define purpose
Set a time limit
Stand up!
Make time for planning
![Page 26: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/26.jpg)
@HanaAbaza@Uberflip#uberwebinar
Consistent drip of ideas (tools & team)
Guest posts (proceed with caution)
Prototype ideas (less time waste)
Writing / editing (don’t skip this!)
Proofreading (don’t skip this either!)
Re-purpose content
CONTENT CREATION
![Page 27: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/27.jpg)
@HanaAbaza@Uberflip#uberwebinar
RE-PURPOSE CONTENT
Video to audio
Roundups
Slides / infographics (here’s a Slideshare
based on an eBook)
Blog posts → eBooks
Resurface evergreen content
Update existing content (here’s a great
example from Moz)
![Page 28: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/28.jpg)
@HanaAbaza@Uberflip#uberwebinar
Think of distribution before content
is created
Find the right channels
Spend your time wisely
CONTENT DISTRIBUTION
![Page 29: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/29.jpg)
@HanaAbaza@Uberflip#uberwebinar
Ask for an email address
Don’t make it hard for people to
give you an email address
Bridge the gap between content
and demand (process)
LEADS / SUBSCRIBERS
![Page 30: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/30.jpg)
@HanaAbaza@Uberflip#uberwebinar
Short term indicators vs. long
term ROI
What can you look at now to
see what’s working?
Iterate based on your goals and
key indicators
MEASUREMENT
![Page 31: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/31.jpg)
@HanaAbaza@Uberflip#uberwebinar
TOOLS!
Let’s geek out a bit
![Page 38: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/38.jpg)
Headlines – Emotional Marketing Value Headline Analyzer
![Page 44: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/44.jpg)
Grammar / Spelling – After the Deadline
![Page 45: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/45.jpg)
Grammar / Spelling – Grammarly
![Page 46: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/46.jpg)
Process – Editorial Calendar
![Page 55: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/55.jpg)
Distribution – Marketing Automation
![Page 56: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/56.jpg)
Leads / Subscribers – Marketing Automation
![Page 63: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/63.jpg)
Measurement – Uberflip Content Score
![Page 64: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/64.jpg)
Measurement – Uberflip Content Score
![Page 67: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/67.jpg)
Distribution – Marketing Automation
![Page 68: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/68.jpg)
Measurement – Marketing Automation / Google Analytics
![Page 69: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/69.jpg)
@HanaAbaza@Uberflip#uberwebinar
7+ Must-Have Tools For Faster & Better Editing (read article)
The 9 Traits of Highly Effective Content Marketing Teams (read article)
Content Strategies, Tips and Tools (watch video)
Lean Content Marketing from Marketo (get eBook)
How HubSpot Does It: Creating A Content Machine (get eBook)
More Kick-Ass Resources
![Page 70: How to 10x Your Content Team’s Productivity](https://reader031.fdocuments.us/reader031/viewer/2022020123/55a5193a1a28abe27f8b4918/html5/thumbnails/70.jpg)
@HanaAbaza@Uberflip#uberwebinar
THANK YOU!
Got Questions?
We’ve got answers!
#uberwebinar