10x in 20 months 10x in 20 months growing 5% per week.
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Transcript of 10x in 20 months 10x in 20 months growing 5% per week.
10xin 20months
10xin 20months
growing5% per week
Seed RoundSeries A
10xin 20months
growing5% per week
Traffic: 4x in 1 year
Traffic: 4x in 1 year
# of Groups: 4x in 1 year
Why? Because communities
love it
Usenet
Email ListsYahoo, Google
Groups
CMS, Forum, Wiki
Platforms
Groups
Limited Functionality Get one, get all (not modular) Lack of Design Flexibility No monetization
Meant as badgesmore than groupinteraction No monetization Walled Garden No Flexibility
No SocialInfrastructure Maintenance &installation hassles Spam No Single Sign-On No Unique Interface
Responds to 4 basic needs of groups
Conversation Sharing Collaboration Collective Action
5 breakthroughs
Rich Functionality Full Flexibility Revenue Share Easy to use Born to be Viral
GROUP FOUNDER
GROUP MEMBERS
Rich Functionality
Rich Functionality // via SOCIAL BEANS
Full Flexibility
Dataincludes user and backend datavia Elastic ModulesTM and intrAPITM
Lookincludes front-end elements such as template and skinvia OpenTemplateTM
Functionincludes front-end elements such as template and skinvia GROU.PS API and Open Source Platforn (will be replaced by Facebook Platform by 2Q10)
For Admins For Users
Open-Source +FB Compatibility (2Q10)
Hook your own services
Ultimate in functional extendibility
No duplicate account maintenance
API Add your own widgets and apps
Rich functionality Rich functionality
Open Template Full front-end customization
Differentiated branding and usability optimization
Sense of belonging and uniqueness
Elastic Modules +intrAPI
Full back-end customization
Full-powered web utility
Sense of belonging and uniqueness
Full Flexibility
Monetization, Revenue Share
Easy to use
Born to be viral
Born to be viral
Born to be viral
Born to be viral
Born to be viral
Babysteps of the 4th Social RevolutionOnline Dating Social
NetworkingBusiness Networking
DIY Social Networking
Players match.com, eHarmony, meetic, plentyoffish
Facebook, MySpace, bebo, vkontakte.ru, mixi, netlog
Xing, LinkedIn GROU.PS, Ning
Virality NO VERY HIGH HIGH HIGH
Churn Rate VERY HIGH VERY LOW LOW LOW
Moderation Costs
HIGH VERY HIGH HIGH VERY LOW
Business Models Subscription Advertising (also virtual currency and more)
Subscription, Advertising
Premium Features, Subscription, Advertising, E-Commerce
Ning vs GROU.PSNing GROU.PS
Customization SOME MOREOpen Template, Social Beans, Elastic Modules
Monetization SOME MORESubscription, E-Commerce (2Q10)
Virality HIGH HIGHERFacebook Connect, Y! Groups
Churn Rate VERY HIGH LOWERActivityRank
Moderation Costs HIGH LOWERActivityRank Pipelines
Business Models Premium Features, Advertising + Subscription, Transactions (Affiliated E-Commerce, Funds 3Q10)
Costs HIGH: 200+ total headcount LOWER – Turkey
Team
