How Lopito Digital can help you in your digital strategy

How Lopito can help you in your Digital Strategy

02/07/12 – Puerto Rico

"NOTICE: Proprietary and Confidential 1

"NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to LIH. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH”


7 "NOTICE: Proprietary and Confidential

http://www.youtube.com/watch?v=Ytt0cXKi-NM


The largest 100% independent

agency in Puerto Rico

Clients' winners of SME Excellence

in Marketing and Digital Awards

Market leader in media negotiations

50%-70% savings for our clients, holder of the biggest newspaper negotiation (AT&T)

Most of our clients are Fortune 500

Member of the largest global network of independent agencies

140 cities, 90 countries


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Lopito, Ileana & Howie Advertising• Marketing• Planning

Public Relations

Media

Production •Events• Promotions

Digital Marketing

"NOTICE: Proprietary and Confidential

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Key suppliers + partners!A growing, strong network. We continuously nurture our relationships with key suppliers and collaborators.!

Media!

Research!

Analytics!

Associations!


We are a One-Stop Interactive Agency

Custom applications (CRM)

Social Media & Influence

SEO / SEM

E-Marketing

Research

Mobile Campaigns

Website development

Animations/Online

Web analytics

Now you can centralize all your online strategies in one place

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Lopito Digital



Social media

#1 Veterinarian prescripted flea and tick

product

Frontline


Frontline’s Challenges


Highly Regulated industry

Competition from branded and private level products

Pet lovers’ consumers are highly informed

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Source: Internet Adver6sing Bureau (IAB) – Social Marke6ng Playbook 2009

Meet our Objectives

?

Leverage our

Arsenal?

Follow the Rules of

the Social Outlet?

Does it has Value Exchange?

SM Strategic Model

Frontline’s Solution


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31


Launching


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Measurements


Frontline’s Results


“Talking About this” is a fundamental

Key Performance Indicator (KPI) as it represents the

Unique Fans who like, comments or share

one of our posts



Total Likes

5,699 Talking About

343



Total Likes

5,699 Talking About

343

•  Talking About: 4%



Total Likes

5,699 Talking About

343 Weekly Reach

3,852

•  Talking About: 4% •  Reach 80%



Facebook Edge Rank summary report

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Targeted publishing publish to a specific group of fans on Facebook Newsfeed. We can target publish by Location (country and city) and Language. Fans who are not targeted will never see the post or the comments attached to it. We can target Publish: • Wall posts including links • Photo Albums • Videos

Target Publishing Arsenal Tactics

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Example - Global Heineken Page as seen by a Argentinean fan

Post by GBT visible to all fans. Message also visible in the fan’s newsfeeds

Targeted Post by Heineken Argentina published by location. Only visible for fans from Argentina. Message also visible in the fan’s newsfeeds

Arsenal Tactics


Mobile

#1 Carrier in Puerto Rico but competition is

constantly strengthening

AT&T Puerto Rico


AT&T’s Challenges


Highly Competitive environment

Maintain innovation while keeping retail performance

Low control of digital platforms

Develop the 1st local carrier mobile web app

AT&T’s Solution


AT&T’s Solution


AT&T’s Solution


El Nuevo Día Print Ads with

QR Codes

AT&T’s Solution


Mobile and Desktop Ads

AT&T’s Solution


Video Pre-Roll Banners

AT&T’s Solution


Desktop Ads

AT&T’s Solution


Desktop Ads Expandable

AT&T’s Solution


AT&T’s Solution


Home Page Products Offers & Coupons

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Measurements


Visits

More than 4,000 visits in 4 days

(only digital support)


12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm

Identify sources and hours for

optimization

Visits/Time of Day


50% of registrations opted-in to get more information and offers from AT&T

Database


Registered customers get targeted Messages

Vamos a enamoraLTE con esta oferta de Enamorados. Haz click: att-pr.com


Targeted Communication


Integrated

Sales and Marketing Association of Puerto Rico (SME) Integrating Digital with Street Marketing & Blogging

Digital Awards!


Digital Awards!


Seasonal Exclusive-merchandise Toys Store

Circo Toys


Circo’s Challenges


Market dominated by big player

Maintain engagement due to seasonality structure

Limited Budget

Engage Offline and Online Influencers to a local-

focused initiative

Circo’s Solution


Circo’s Solution


Offline Public

Relations

Circo’s Solution



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Publicity


Twitter


Engagement

78

Measurements



Offline

Circo’s Solution


More than $125,000 in publicity

Circo’s Solution


• Fan Growth 60% in 4 weeks • Viral Reach over 5,000 consumers

We are a One-Stop Interactive Agency

Custom applications (CRM)

Social Media & Influence

SEO / SEM

E-Marketing

Research

Mobile Campaigns

Website development

Animations/Online

Web analytics

Now you can centralize all your online strategies in one place

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Lopito Digital


Questions Salomon Dayan: Email: [email protected] ��Twitter : http://twitter.com/sedayanr Slideshare: http://www.slideshare.net/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/


How Lopito Digital can help you in your digital strategy

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