“Let Me Help”Digital Marketing Strategy

Christian Wood

• One of the most popular search engines

• Help ANY internet user with daily activities

• A guide to the World Wide Web

What Is Yahoo!

“Let Me Help”

Ability to help ANY user with daily activities

Personalization is key

Score of a game?

Where do I invest?

Yahoo! Can Help!

Helping a New Demographic

Gaining new users

Internet users ages 18-34Visually FriendlyAccessible On the Go Individual Needs

Focus on Sports and Outdoor Activities

WHERE they want it, WHEN they want it

Our Goal – “Let Me Help”Become our Target Market’s Search

EngineWe must gain the target market’s trust so that Yahoo! can guide them to what they

want on a daily basis.

Multidimensional Campaign- Advertising Presence Twitter- Allows Yahoo! to interact

with the target market.

YouTube- Ads will be placed on videos that include outdoor sporting activities.

Facebook- Allows Yahoo! to build relationships with the target market.

Google Adwords- Allows Yahoo! to appear in top results when categories such as “sports” or “entertainment” is searched.

Building Relationshipshttps://twitter.com/yahoo

“Do you know what time your team plays tonight? Let Me Help! #LetMeHelp http://sports.yahoo.com/ ”

“Will you be able to go skiing this weekend? Let Me Help! #LetMeHelp https://weather.yahoo.com/ ”

YouTube- Identify With Audience

Yahoo! App- On-The-Go Access

Twitter- Interactive

Measuring Traffic

Facebook-How many “likes” the Yahoo! page

gets across a period of time

YouTube-How many “likes” each video has

across a period of time

Twitter- How many people “favorite” and

“like” each Twitter postHow many people click on the link of

each Twitter post

Budget

Total Budget = $3,500,000

Google Adwords- $1 CPC, maximum of $2,000,000

Youtube- (.30) cents per video ad. * 5 million plays = $1,500,000 http://www.pennapowers.com/how-much-do-ads-on-youtube-cost/

The “Let Me Help” Campaign is relatively inexpensive compared to Yahoo!’s 45 million spent on advertising in 2013.

“Let Me Help”

Growth Involve new 18-35 year old Target Market

Tactics Use of Social Media, SEO, Internet Marketing, and Placed

Advertisements

Identification The “Let Me Help” campaign is designed so that our

Target Market can identify themselves with Yahoo!

“Help” The goal is to help our users everyday and be there for

our users when they need us and where they need us