How IMPACT Does Website redesign

HOW IMPACT DOES WEBSITE REDESIGN

TOM DISCIPIO

Tom DiScipio is the Director of Project Marke5ng and Partner at IMPACT. He oversees and manages a team dedicated to comple5ng any and all website design/redesign, branding, video, and social media projects.

FUN FACT: Tom used to collect all styles of empty Altoid 5ns for several years.

@TomDiScipio Follow me on twitter

WEBSITE REDESIGN 101 EBOOK!

In this eBook, you’ll learn:

ü  Reasons for Redesign ü Website Asset Checklist ü  Content Development ü Most Important Factors in Website Design

Download Here è

IMPACTBND.COM/WEB101

AGENDA

The “3 Second” Homepage Test

Marketed vs. Brochureware Website

How IMPACT Builds Websites

Managing A Website With a CMS

Critical Website Metrics

Tons-O-Fun 301’s

Should YOU Redesign Your Website

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2

3

4

5

6

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THE “3 SECOND” HOMEPAGE TEST

1


•  Can a visitor understand what you do?



•  Does it give the right first impression?



•  Does it give the right first impression?

•  Does it have the right feel?


FAIL

MARKETED VS. BROCHUREWARE WEBSITE

2

MARKETED VS BROCHUREWARE WEBSITE


Clear Company Message


Company Video or Slideshow


Clear Call-To-Actions


Case Studies


•  Simple and clear company message

•  Company Introduction Video or Slideshow

•  Call-to-Actions

•  Case Studies or Testimonials


•  Simple and clear company message

•  Company Introduction Video or Slideshow

•  Call-to-Actions

•  Case Studies or Testimonials

GENERATE LEADS!


•  Landing pages with forms to collect vital

prospect data

•  Calls-to-Action in the sidebar

•  Links to your social media channels

•  A way to measure important website metrics

HOW IMPACT BUILDS WEBSITES

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IMPACTBND.COM/WEB-REDESIGN


•  Much better product at a much lower cost



•  Allocate funds to marketing strategies

and campaigns




and campaigns

•  Quicker turnaround




and campaigns

•  Quicker turnaround

•  Come built in with amazing features


•  Mobile friendly / Responsiveness

•  Lead generating sliders

•  Cross browser compatability

•  Easily Customizable

•  Easily updatable via CMS

MANAGING A WEBSITE WITH A CMS

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•  Plug & Play functionality

•  Built on a blogging platform

•  Ease of use

•  Update from anywhere

•  1000’s of template options


•  Site Hosting

•  Blogging Platform

•  Blogging Analytics

•  Social Media Analytics

•  Landing Page Builder

•  CTA Builder & A/B Tester

•  Lead Management &

Intelligence

•  Keyword Analysis

•  Email Manager w/ Lead

Nuturing

•  And More!

CRITICAL WEBSITE METRICS

5


•  Website Visitors



•  Leads



•  Leads

•  Customers



•  Leads

•  Customers

•  Visitor to Lead Conversion Rate



•  Leads

•  Customers

•  Visitor to Lead Conversion Rate

•  Visitor to Customer Conversion Rate

TONS-O-FUN 301’S

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TONS-O-FUN 301’S

TONS-O-FUN 301’S

•  Keep web search traffic happy

TONS-O-FUN 301’S

mywebsite.com/about_my_company.html

TONS-O-FUN 301’S

mywebsite.com/about_my_company.html

mywebsite.com/about-companyxyz

SHOULD YOU REDESIGN YOUR WEBSITE?

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SHOULD YOU REDESIGN YOUR WEBSITE


•  You have a new corporate look and feel…

•  It’s been 12 months since the last redesign

•  The CEO wants to do it

YOU SHOULD NOT REDESIGN, IF:


•  You want to be found by more prospects

•  You want to drastically improve your brand

•  You want to convert more

prospects into leads and

eventually sales

YOU SHOULD REDESIGN, IF:

WEBSITE REDESIGN 101 EBOOK!

In this eBook, you’ll learn:

ü  Reasons for Redesign ü Website Asset Checklist ü  Content Development ü Most Important Factors in Website Design

Download Here è

IMPACTBND.COM/WEB101

How IMPACT Does Website redesign

Technology

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