Website Redesign Checklist
of 17
/17
-
Author
omnepresent -
Category
Internet
-
view
74 -
download
0
Embed Size (px)
Transcript of Website Redesign Checklist
www.omnepresent.com
Introduction
● Every Time you need to reload your website while navigating.
● Website redesign could mean migrating onto a new completely new CMS altogether.
● The main motive behind website redesign is that it will boost your business.
● A redesign could led to great success or it could bring your business down.
● You can follow our checklist which would guide you to success.
www.omnepresent.com
Your Current Benchmark
Investigate your current site history for:● Number of visitors/unique visitors.● Time on site, Bounce rate.● Current SEO rankings for important
keywords.● Number of new leads/form
submissions, sales generated.
www.omnepresent.com
Determine your objectives● Try to figure out why you need a
redesign?
● Figure out the main source of your traffic and leads.
● Redesigning your website will not only change the look and feel of your website but also the way it operates.
www.omnepresent.com
Key stages of website redesign:
● Create a Plan
● Choose a Strategy
● Design the interface
● Build your website
● Optimize, Test, & Deliver
● Launch & Promote
● Analyze the results.
www.omnepresent.com
Avoid Downside, List your resources
You need to cross check that the redesign will not affect your existing resources. Few such resources could be: ● Most shared or viewed content● Most visited pages● Best keywords you rank and its related
pages● Number of inbound links to each page.
www.omnepresent.com
Know who are your competitors● Keep an eye on your rivals strategy
● Determine where you stand in the competition
● Also determine your competitors strengths and weaknesses and the area where you need to improve.
www.omnepresent.com
What’s your unique value proposition?● What products and services you
offer to your target audience?
● How do you differ from your competitors?
● How can you retain your customers?
www.omnepresent.com
Design for target audience
● Find who are your clients?
● Customize your website for different types of clients.
● Strive for customer delight.
www.omnepresent.com
Website SEO
● SEO is very important for your website to rank higher in the searches.
● It plays a key role to direct visitors traffic to your website.
● Hence, we need to have an efficient SEO.
www.omnepresent.com
Relevant call to actions● You need to have call to action
elements which would ask the visitors to perform an action.
● Call to action elements should be relevant to the content of your website.
● Typical call to action elements are register, contact us, download and comment.
www.omnepresent.com
Build an ongoing content approach● You need to have some ongoing
contents which would increase your visitors and website traffic.
● You can start a blog with related information about your website and update it regularly by adding new posts.
● This will keep the users active and engaged and also grow your traffic.
www.omnepresent.com
Include some additional featuresApart from the basics which include: a homepage, product pages and a Contact Us or About Us pages, we could include:● Blogs
● Social Network links and share buttons
● Landing pages
www.omnepresent.com
Final Thoughts● Your website is the source which
can attract visitors and transform them into potential clients.
● Website redesign can turn your website into an inbound marketing center.
● Our checklist will give an approach to follow for website redesign and ensure guaranteed success.
www.omnepresent.com
Contact Us
www.omnepresent.com
