How does See-Think-Do-Care works in Facebook Ads

wersm.com

#BabelCamp | Lukáš Krejča | LukasK.cz

Lukáš Krejča – specialista na internetový marketing @lukaskrejca LukasK.cz

O čem to bude

...and they lived

happily ever after


O čem to bude

Who is this guy?


O čem to bude

LukasK.cz

@lukaskrejca


O čem to bude

„We want more leads

and Facebook Fans

from Facebook Ads.“


O čem to bude

SEE


O čem to bude

THINK


O čem to bude

DO


O čem to bude

CARE


O čem to bude

Facebook ads in all

phases of buying

process?

Jak používat UTM parametry?


For every stage you need:

Goal

Audience

Content

Analytics metrics

Goal To get know that anybody could have online store.

Audience Lookalike, Digital marketing /ecommerce,

small busines owners

Content MujPrvniEshop.cz

Analytics Reach, visits

Shoptet.cz – See stage

Goal 1. Facebook fans

2. Show Shoptet as the best solution

Audience Remarketing

Content MujPrvniEshop, Shoptet advantages

Analytics 1. CPF – cost-pre-fan

2. Visits, asisted conversions

Shoptet.cz – Think stage

Goal 30-day Trial Sign-Up

Audience Remarketing

Content Shoptet advantages, homepage

Analytics CPA

Shoptet.cz – Do stage

Goal New customers

Audience Trial users Remarketing

Content Paid version pros, discount

Analytics PNO

Shoptet.cz – Care stage


O čem to bude

YES, you can use Facebook ads

in all phases

of buying process!

LUKASK.CZ @LUKASKREJCA

FB.COM/LUKASK.CZ

How does See-Think-Do-Care works in Facebook Ads

Marketing

Transcript of How does See-Think-Do-Care works in Facebook Ads