How Digital Maps Navigate the Human Condition!!Guy Gould-Davies | SapientNitro ! 3.10.2012!

A visual representation of a space in support of future action!

We are all going somewhere.!

1. “rivers”

2. “mountains”, “relief” design

3. “flooded land”

4. “passes” and “access”

5. “paths”

6. spirals

7. crescents

8. plane or break lines

a. deer, frontal view

b. deer, profile view

c. group of ibex

d. ibex, profile view

e. ibex horns

f. large anthropomorphic figure

g. two upside down animals

The unique and inescapable features of being human!

The irreducible part of humanity that is inherent and universal!

Loss of Freedom!

Lack of Meaning!

Fear of Isolation!

Fear of Death!

Loss of Freedom!

Lack of Meaning!

Fear of Isolation!

Fear of Death!

Goal-directed behavior!

Spatial wayfaring!

GOAL!

GOAL!

GOAL!

GOAL!Time!!Effort!!$$$!!

Video +

EpicMIX dashboard image

Video +

EpicMIX dashboard image

Video +

EpicMIX dashboard image

Why did the evolution in digital maps occur?!

Cultural force!

  Peopleʼs increasing participation in – and shaping of – choices and outcomes!

  A growing interest in self-measurement !  Place, time and progress reference points!  Rise in gamification!

Technology force!

  Hardware!  Became ubiquitous; Mooreʼs Law holds; Computers become faster,

cheaper, smaller!

  Data!  Cheaper storage; Tools to create data; Explosion of geographic and

relational data creates opportunities for innovation!

  Access!  Birth of networking and openness of standards gives everyone access to

data to use as they please!

Technology Timeline!

How maps behave differently today!

Space

Form

Status

Connection

Dynamics

Time

Geographic

Artifact

Subject

Impersonal

Fixed

None

14,000 BC

Health, love, gaming, fitness, accomplishment

System

Object

Personal

Fluid

Real-time

2012 AD

The future. !It ainʼt what it used to be.!

Closing remarks!

Thank you!