Beyond Google Maps:Strategies to Navigate the PR Road Ahead

Martin Waxman

PRSA DallasCommunications Summit 2015

@martinwaxman

The Annex…old

The Annex…new

The Annex…hipster

…And a museum to technology past

The world’s changing…and so are marketing and PR

Amateurs compete with professionals

Gaze into the crystal ball

More trusted than news

Ontogeny recapitulates phylogeny

Is semantic search the end of serendipity?

The workplace generation gap

There’s a new big four

The new face of media

Step away from the release

PR by the micro-moment

We’re all in showbiz

Social PR means acting like a media outlet

Digital tools

Reimagine the present

Contact Martin Waxman

martinwaxman@gmail.com Blog: myPALETTE

Twitter: @martinwaxman Inside PR