Q.1 In what ways does your media product use, develop or challenge

forms and conventions of real media products?

Our own website

Twitter feed

The navigation bar at the top of the page, allows the viewers to view pages easily.

Ed SheeranThe use of the links to various social networking sites reflects how this website is high in profession than ours .

They have included photos and contact links along with a ‘videos’ page, which we have also done on our own music video, which shows the similarities in construction from our own website to a professional website .

As this is the original artists website, has a twitter feed located in the centre of the page. Which we also have in our own website.

Twitter follow button for fan base.

The twitter feed is in the centre of the website homepage. This shows that it is quite significant. As it takes up a lot of space on the page, further this targets the audience directly. The Twitter feed allows Ed Sheeran to see his fans comments and possibly to reply to some.

On our website we have also included a Twitter feed, however our twitter feed on the bottom right hand side, for fans of Andrew to look at if they would like and our target audience. As Twitter is a big social networking site this aims at our target audience and allows our artist to become known to others that may not know of him.

This shows that we have included the target audience and this enhances the image of the artist. As Twitter is worldwide and is a well known social network used by celebrities and many people of different ages.

On the left hand side the use of having a news feed, allows fans and the public to always be up to date with the artists events. On the right hand side is our own website with a news feed, which we included to update fans and the public on Andrews performances and what he has been doing with his time, by us having a news feed, it has given our website a professional element and meets real website conventions.

We have included a gallery for our artist on our website, this is for fans and to keep fans update on his latest The gallery indicates real media conventions, as we are aiming to keep the fans and public up to date with the artist. In order for the artist to be known we wanted to use images to get people to be more interested.

The element of the contact page, makes the website appear professional and this allows companies who would like to know about the artist the opportunity to speak to the artists manger and team. By us including a ‘contact’ page we have met the real media conventions through our research and media technologies.

This shows the dates of the ‘tours’ page this allows fans and the public to know when the artist will be performing. Further by the use of the ‘Buy tickets’ button this allows the public to have access to buying tickets easily, also this then gives the element of a professional appearance. The real website page in comparison to our ‘Andrew Manning’ tour page shows that we have used the same elements of real media conventions.

Ben Howard official website

The official ‘Ben Howard’ website has very similar features to the home page of our artists home page. The features are ‘news’ and dates to show when the news was updated. This then shows that we have used real media conventions on our own website , making it look as professional as a real artists website.

The ‘Ben Howard’ website features a gallery page and our own ‘Andrew Manning’ website features a gallery. By including a gallery in a website this shows the artists progress and allows the public to see the artists style, in terms of clothing and latest hair styles.

The use of having a page where fans and the public can buy tickets and view the vital information of dates and venues of where the artist will be performing, makes the website professional. Through the screen shots of the real artists website ‘Ben Howard’ in comparison to our own artists website ‘Andrew Manning’ we show that we have successfully shown real media conventions and successfully enabled our audience to be involved with the artist.

Digipak

The ‘Killers’ have used an element of black and white photos, and they have used bold text to show the title of the band which presents a clear view for the audience. Further a barcode is included, with the photos they’ve used inside with the song titles at the bottom of the back cover. The images used are very clear, giving it a professional look.

Digipak Our digipak meets real media conventions as we have included a front cover with a clear heading of the album name, we have included lyrics and we have ensured that we have put a barcode on the back cover, along with the song titles. By adding these aspects to our digipak, we have met real media conventions.

DigipakThe Kooks have made sure that they have a colour theme, which is red black and white. We also have chosen black and white as our theme for our digipak , this shows that we have thought about our audience and we have tried to make it professional and clear, therefore meeting media conventions.

They have included lyrics, which we have also done in our own digipak. They have included song titles on the back cover along with an image.

Music Video

A real music video featuring Ed Sheeran.

Here the girl is in the centre of the crossing, with the public surrounding her. This presents her vulnerability. Further due to the chosen crops, of her hood which is up and her blanket held close to her. Giving her a lost look.

Here is an official video, the background has been blurred out, with the girl in a clear view. As this shows that it done at night time, as the lights of traffic and the streets are shown in the background.

We used a blur focus when our artist was walking into the distance for the end shot, this was in Piccadilly circus, we used the public as asset for our artist top blend in, this is similar to the clip in the other video, as we have used the lights and taken advantage of the lights of shops and street lights to bring our artist and narrative out. This shows that we have successfully used a concept of a real media convention in our own music video.

Here we have edited a part of our music video to go from colour into black and white. Here we have used an effective editing technique making it look professional and capturing our target audiences attention, further this shows our intended narrative. This is to show our artist in a vulnerable light, in the city of London which his unfamiliar with. Here we have successfully used our chosen location along with a long shot, mid shot and an extreme close up to achieve our target.

Here our artist is walking onto the train, here we show how he is lost in the city of London, by him getting onto an underground train, shows that he is attempting to familiarise himself with the city, this links to the lyrics of the song, therefore meeting a real media convention, by successfully meeting a media convention.

Here we have used an over the shoulder shot, this present emotion, further provoking our target audiences emotions, this shows that we have used real media conventions by considering every aspect in terms of lyrics, camera shots and

Here we have used the public, to present our artist in a vulnerable place. We then placed the same shot at night time, giving our video an element of time and thoughts put into one, presenting our artists frame of mind, trying to figure out his future in the new place. Through this we have used a sense of real media, after a thought-out process on how to craft our music video.

Through the use of the comparisons to real music artists website, we have shown our own website, and we have shown various similarities. Through this we have shown that we successfully used real media conventions in our own music website.

Tafadzwa Msipa and Lauren Greene.