Q4 – How did you use media technologies in the construction

and research, planning and evaluation stages?

By Jonathan Casey

Research

• For our research we used a various amount of internet sites such as; Facebook, Youtube, Tumblr and Google Stats.

• We used Youtube to research conventional bands for indie rock music videos. Then Tumblr was used to look for pictures of indie bands. This is to create an overall picture and idea in our heads of what indie bands are out there and how they portray themselves through normal conventions.

• Facebook is a heavily used social networking site for people and artists so therefore it was an obvious place for us to research indie bands.

• We used social networking sites like Facebook and YouTube to get feedback on what to improve or what was liked on our preliminary.

• Bands including The 1975 and Haim which influenced our music video majorly.

Research; Preliminary• Our preliminery video

helped us test out our idea of a music video of filming a band and behind the scenes of a music video. It was a physical part of our research where we could test out what worked and what didn’t, and allowed us to show people to gather some audience feeback.

Planning

• Our main method of planning was on paper, however, we used features on our phones to keep each other up to date on changes in schedules and itinerary changes.

• We used social media website Facebook to organise the actors and dates to shoot our filming days on. We were able to communicate with everyone involved with the filming of what was expected of them on the days, costume design and the location.

Construction• When filming the music video we

used a high quality JVC camera in order to get the best look for the video. We also used a smaller, lower quality JVC to capture the majority of the behind the scenes footage. This was done to reflect how it would have been captured in professional music videos.

• We used Final Cut Pro to edit our videos. This program allowed us to use many techniques such as filters to enhance the indie feel that we wanted to achieve. We repeated filters used in our preliminary as we liked them and felt that they worked. Then different filters in the final segment of the video were used to desaturate the band and make the lights colours stand out.

• Photoshop was used to create and edit our Digipaks and Magazine advert. Using colour corrector to increase the vibrancy of reds and blues, like in our first Digipak.

Evaluation

• For our evaluation we used Blogger. And within our blogs we used different presentation websites to involve different types of new media to enhance them such as; Prezi, YouTube and slideshare.