How did we advertise the results of the Lithuania, Poland and Kaliningrad

Region of Russian Federation Neighbourhood

ProgrammeGiedrius Surplys

Information OfficerJoint Technical Secretariat

The world’s gone crazy

What is the environment we work in?

• Many other

conferences

• People are tired of

typical public events

• People are overfed

with information

• People have no time

to attend conferences

I wish she would come to the 3rd...

Which conference are you going to attend today?

The 5th one, because it is the shortest.

How to make our conference exclusive?• New location• Out of capital• Beautiful sights• Symbolic venues• Specialised venues• Conceptual• Conceptual continuity• Issue based• Symbol based• Interesting• Attractive way of presentations• Extracurricular activities• High-rank representation• Efficient• Only necessary information• Contacts• Extra value• 1 day!

And I only attended it because you were there...

Perfect! I could escape from the city, I had great fun, I have found partners and I still remember 5 main things they wanted to say.

So, how was yesterday’s conference?

How not to spoil the event?

• Event checklist• Presenters• Work with them before the

conference• Presentation plan or talking

points may help

• Host• Main task – to make the

conference lively and understandable

• Involve! Especially the colleagues

• The sooner the better• They will have better opinion

about the event

Yeah, although the joke about beer was good...

How did you like the 2nd presenter?

He spoiled the overall impression about the conference.

EVENT CHECKLIST

Venue

Equipment

Catering

Handouts

Interpretation

Participants Presenters

Supporting staff

Several things about our Closing Conference• Crazy concept“Neighbourhood presents” – a la cinema awardsRed carpet at the entranceConceptual souvenirsWatching the movie of the Programme during the conference and

selecting the best actorsAwarding the most outstanding projects

• Project fair (involvement)Project stands with promotion materialProject performancesProject meetings with journalists

• LocationCousy resort of Druskininkai on the border

Several things about our Closing Conference• High-rank representationMinisters from Lithuania and Poland

Minister from Kaliningrad Region

Director of DG REGIO José Palma Andres

• AmusementQuizzes about the Programme

Music performance

• Contact possibilityMany potential CBC and ENPI participants from 3 countries

Journalists from 3 countries

Memories...

Results

• 300 participants

• Everybody happy

• Great press attendance and coverage

In case you will only remember the jokes tomorrow: