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How cultural background affects on the use of SNS
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Transcript of How cultural background affects on the use of SNS
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How Cultural Background Affects
The Use of Social NetworksFocused on Korea and North Amer-
ica’s SNS sites
Home
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A. IntroductionI. What Is SNS?II. The Purpose of This Research
B. Theoretical FrameworksIII. The Procedure of this research IV. Individualism vs CollectivismV. Face Culture & Self-presentation Theory
C. Statistics about the Number of Users in SNSVI. FacebookVII. TwitterVIII.Cyworld
Profile
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D. Distinctive Features of Each SNS
I. User InterfaceII. A virtual market for decorating a web
pageIII. Showing trace of communication
E. Applying the Theories to the Features of Each SNS & Users’ Behaviour in Using SNS
I. CyworldII. Facebook & TwitterIII. Limitation of applying theories
F. Conclusion
Profile
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IntroductionI. What Is SNS?II. The Purpose of This Research
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More than 200 SNS sites on the Internet
Account
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Account
Communicating with people from off-line so-cial network
Sharing informa-tion
with people
What is SNS?
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Account
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Profile
Theoretical FrameworksI. The procedure of this research II. Individualism vs CollectivismIII. Face Culture & Self-presentation Theory
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Account
The procedure of this research
Theories about
Cultural differ-ences
All dis-tinctive features & Users’ behav-iours
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Account
Individualism vs Collec-tivism
Loosely associated individuals Giving priority to their personal goals
?
Closely associated individuals Giving priority to the goals of their groups
(Hofstede, 2001)
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Face Culture & Self-presentation Theory
Account
AMERICAN An image of success
and ability to
achieve their jobs
Independence
FACE An ideal or desired image
of a person wants to be seen
by others(Ting-Toomey, 1988)
KOREAN An image of observ-ing norms,
or signifying their
social status
Interdependence
(Kil-Ho Kang , 2004)
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Account
Face Culture & Self-presentation Theory(Hofstede, 2001)
What do other people think about me?
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Profile
Statistics about the Number of Users in SNS
I. FacebookII. TwitterIII. Cyworld
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Account
Face
book
Twitt
er
Cywor
ld0%
40%
80%
The Number of Users in Each SNS
OthersKoreaN.America
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Profile
Distinctive Features of Each SNSI. User InterfaceII. A virtual market for decorating a web pageIII. Showing trace of communication
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Account
Facebook & Twitter
All information is shown
on the main page
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Account
Cyworld• A web page of a pop-up form• There is no section for gathering all in-formation
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Account
A virtual market for decorat-ing a web page
Facebook Closed
Twitter Free of Charge
Users can buy images or songs
from a virtual market
Cyworld 80% of the total company’s
revenue
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Account
Showing trace of communication
Showing trace of com-munication
Users don’t know how many people
have seen their profile pages
Facebook & Twit-ter Not showing trace of
communication
Showing how many vis-itors
a user has got per day or as a total
Cy-world
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Applying the Theories to the Features of Each
SNS & Users’ Behav-iour in Using SNSI. CyworldII. Facebook & TwitterIII. Limitation of applying
theories
Profile
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Account
CollectivismFace Culture
Self-Presentation
A virtual market
Showing the number of visi-tors
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Account
A virtual marketIndividualismFace Culture
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Account
SNS = Collectivism ?
Each SNS represents each cultural background?
Theoretical Frameworks are broaden enough
to explain phenomenon in society ?
Limitation of applying theo-ries
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Conclusion
Profile
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Questions
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