PowerPoint Presentation

Presented By:NAMEPRNAnkita Singh12020541007Arnab Majumdar12020541014Boney Mathai12020541019Vinita Firake12020541031Shariq Syed12020541044Gokul Kannan12020541070Symbiosis Institute Of Telecom Management

Social Networking SitesA social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.

An Interaction

Content to CommercePlatform for sharing interests, activities, background, connectionsPlayers: Face book, Linked IN, Twitter, Pinterest, Hi5, Nexopedia, Skyrock etc Twitter- Real time WebFace book- Live FeedLinked IN- online cloud for human resourceFour Square- Location based ExperienceWhat is Social Media Used for: Understanding the consumer requirements

Source: Nielsen study 2013 Majorly used for:1.) Keeping touch with Family/Friends- existing as well as new2.) Career/ Networking3.) Products/Services- learn about products, feedback, promos, coupons4.) Lifestyle / Entertainment, Gaming

Comparative Study of SNS in China & JapanIn addition to having the worlds biggest internet user base, China also has the worlds most active users for social media(more than 300 million)

80% of the people have multiple social-media accounts(primary with local players) compared to just 39% in Japan.

Chinese Government is known for strict censorship when it comes to social networking.

Local social media sites dominate, with no access to Facebook, Twitter, Youtube etc.

66% of Chinese consumers relied on recommendations from friends and family, compared with 38% of their US counterparts.

Japan has the worlds 4th largest internet population exceeding 3.6 million.

Percentage of Japanese web users visiting a social networking site is still much lower than the global or regional average.

Online retail reach in Japan is 86%, amongst the highest in the world.

Japanese web users spend significantly more time on entertainment sites than global audiences (Youtube & Nicovideo).

Japanese people generally prefer to be anonymous while going for a social networking site.http://www.digitalmarket.asia/2013/10/japan-a-closer-look-into-a-sophisticated-digital-landscape/

5Facebook (1.15 billion MAUs)

YouTube (1 billion MAUs)

Qzone(712 million total users)

Sina Weibo(500 million total users)

WhatsApp (350 million MAUs)

Google+ (327 million MAUs)

Tumblr (300 million MAUs)

LINE (275 million total active users)

Twitter (240 million MAUs)

WeChat(236 million MAUs)

Tencent Weibo(220 MAUs)

LinkedIn (184 MAUs)

Top 5 Social Networking Sites in China with their US EquivalentTop 12 social media networks

http://www.businessinsider.in/Confused-By-Chinas-Social-Networks-Heres-A-Simple-Infographic-Showing-Their-US-Based-Equivalents/articleshow/25012073.cmshttp://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_chinahttp://www.techinasia.com/social-media-and-social-marketing-china-stats-2013/

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36 million users30 million users40 million users29 million users25 million users16 million usersLaunches in 2004, Mixi is based on a private network with online pseudonyms.Mixi is used by people who want to control their network depth, people who want to stay in their comfort zone.Facebook has made progress recently as a business network among Japanese rather than LinkedIn.The formally paranoid, pseudonym-using Japanese use their real names to drum up business on Facebook.GREE focuses primarily on mobile games and over 90% of its users access the site via their mobile phones.It makes money by selling virtual goods to users.Source:www.digitalstrategyconsulting.comMobage is a portal and social network for games. It provides a platform to developers to deploy their games which can be discovered and shared by the users.LINE is a cross-platform communication service app, offered for free by Naver . It allows users to send text messages and to make free calls to other users who have the app installed on their smartphones.Recently Twitter launched a new service called Lifeline in Japan - the first region in the world to receive the service that suggests which official government Twitter accounts should be followed if disaster hits.Top 6 SNS in Japan

REVENUE STREAMS - FACEBOOKTEXT AND DISPLAY ADS 60% Revenue US$ 1.2BPrimarily self-serve ads that can be highly targeted to appear to specific users.Provides real-time feedback on the size of the target audience and the suggested bid range to achieve impressions.How does it make money???Cost Per Click(CPC) - Advertisers pay only when users actually click on the advertisementCost Per Thousand Impressions (CPM) - Based on the number of times these advertisements are displayed for a userCREDITS ON GAMES AND APPLICATIONS 17% Revenue US$ 343MFacebook has its virtual currency called CreditsIt is the exclusive payment method for most of the games created by Zynga Facebook users can also purchase virtual gifts from third party applications using Facebook CreditseCOMMERCE 11% Revenue US$ 222MPartnered with retailers like Amazon and eBay to leverage its large base of users looking for advice before making a decision as to which product to buyThis business is forecasted to grow significantly

REVENUE STREAMS - FACEBOOKREVENUE STREAMS - TWITTERPROMOTED TWEETSAdvertisers pay for promoting Tweets related to their product or purchase these tweetsThe promoted tweet will be listed at the top of Twitter search results with the name of the company PROMOTED TRENDSThe trends purchased and promoted by advertisers appear at the very top of the 'Trending Topics' list, presented for user perusal. Clearly marked as a promoted trend, it leads the user to a list of relevant tweets, among which promoted tweets obviously top the list.PROMOTED ACCOUNTTwitter has also created 'Promoted Accounts' for advertisers, which are shown in the 'Who to Follow' section, presented to users.These accounts are charged on a 'Cost-per-Follow' basisENHANCED PROFILESBrands with such profiles have the freedom to feature their logo or use any other form of visual branding on the pageAlso list promoted tweets at the top, share tweets with image and video linksSELF SERVING ADVERTISEMENT PLATFORMAutomated system for advertisers to custom-design their ad campaigns on TwitterAdvertisers can choose their budget and select advertising options accordingly, with geotaggingDATA LICENSINGSells something known as the "firehose", its public data, which often adds up to about 500 million tweets each dayCompanies can dive deep into the data to analyze consumer trends and sell their insight on to other brands and companiesREVENUE STREAMS - LINKEDINCORPORATE ACCOUNTS / TALENT SOLUTIONS - US$ 224MLargely recruitment orientated packages that businesses buy which allow them full access to the whole LinkedIn user baseThis is LinkedInslargestand fastest growingrevenue streamRepresents 57% of total revenueADVERTISING / MARKETING SOLIUTIONS - US$ 90MFalls into two categories : Corporate For large spends and User By swiping debit/credit cardLinkedins inmail messaging platform to deliver relevant messages to specific audience segmentsPolls to find answers to their business and market research questionsRepresents 23% of total revenuePREMIUM ACCOUNTS / UPGRADED USER ACCOUNTS - US$ 78.6M4 Levels of user accountsFree -> Business (INR 1000) -> Business Plus (INR 1900) -> Executive (INR 3500)Represents 20% of total revenueHow Social Networks impact our Lives

Most of the people take action offline as a result of interacting online

Smartphone owners use apps to achieve their personal goals- improve health or achieve fitness

Face book fans seem to enjoy a bit of everything

Twitter users favor event attendance or activities

Pinterest enables to take up a hobby or buy somethingHow do organizations benefit1.) Increased Spending: Pinterest, Face book made customers buy online, view ads2.) Participation: Face book, Twitter prompt participation in class, sport or conference3.) Create hobbies: Pinterest, Face book help reading books, online gaming, venue to share ideas4.) Networking: Direct contact or an in-person meeting Impact of SNS on TelecomSNShave become primary communication media for a new generation generating a significant amount of online traffic opens the door for potential revenue generation

Shift in communication pattern-Point to point two way conversation to many to many collaborative communicationRevenue from SMSs have already fallen to 3-5% of total revenue, from about 7%-8% about a year backThere is nearly 10% decline in international minutes-control of the communication environment is transitioning from Telco's to open Internet platform providersGrowing influence on telecom providersInternet-enabled communication models are gaining audience, attention and market share at the expense of traditional telecommunication providers

16Impact of SNSShift in communication pattern has given rise to following business model

Open & Freeoffers alternatives to traditional point-to-point communication services on open Internet platformsprovide basic communication services such as VoIP for free or at very low costeg Mobile operator 3 in UK and Italy has partnered with Skype

Gated Communitiesfocus is more on many-to-many communicationswalled-garden approach in which operators facilitate collaboration services that will appeal to users and enterprises with a preference for the more secure and reliable communicationseg. Tata DoCoMo launches social networking data packs for facebook and twitter, Tencent Holdings launched a WeChat SIM card on China Unicom

Mainstream Internet sites and major consumer brands are beginning to recognize the value of social networking, to communicate with customers for the potential advertising dollars it may generate and also for e-commerce and the built-in mechanisms it employs

Telcos are getting in on the act: many initiatives have been taken that ranging from simply enabling online social networking sites to building their own, proprietary social networks.95% of telecoms plan to maintain or increase their social media budgets this year68% telecoms today use social to engage loyal customers by 2015, it will increase to 83% 59% of telecoms today bring customer ideas to market by 2015 it will increase to 86% eg,. SingTel, StarHubImpact of SNSLatest trendsMobile chat applications like WeChat, line, etc. are moving into the social networking space with the introduction of profile pagesFacebooks overall growth in active monthly users has slowed to 18% Y-O-Y. By contrast WeChats users have tripled to 272 million from 85 million the year before.

Tencent(WeChat) is now among the top internet companies with over a 100 billion dollar valuation.19Photos create the most engagement on social networksNiche social networks are fast growing. Eg. Instagram, Vine, etc.All new social networking startups are mobile first. Eg. Instagram, Path, etc.71% of the worlds largest brands have adopted Instagram, which is more than the adoption rate of Google+ and pinterestIndias contribution to the crowded SNS market could be Vebbler launched in July this year.

Top 3 trends

The movement towards fewer but more stable connections.

Social networking is more powerful when focusing on a common theme.

The need for more personal and intimate networks.Scientific evidence exists that one can maintain stable social relationships with about 150 people. This is known as Dunbars number.

Instead of connecting only to people who we knew, both professional and personal contacts, we now form networks based on shared themes, interests, passions, beliefs, and ideologies.

http://telecom.economictimes.indiatimes.com/news/web/internet/indias-vebbler-to-take-on-facebook-twitter/27534328

20The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+.Anew study from Searchmetricsfinds that seven of the 10 most important SEO ranking factors are now related to social mediaSocial networking is the new market place. Eg. Xiamoi sold 1,50,000 units of its new phone through WeChat in less than 10 minutes.In Q2 2013 South Africa had the highest proportion of active Facebook users: 68%.Established social networks are working towards providing access via feature phones in addition to smartphones.Trends(contd.)http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

http://socialmediaweek.org/blog/event/new-trends-in-social-networking-by-nextsociety-inc/#.Uq70BiIW148

http://www.insidefacebook.com/2013/11/04/study-instagram-fastest-growing-social-network-among-marketers-worldwide/

http://www.theguardian.com/technology/2013/nov/10/teenagers-messenger-apps-facebook-exodus21