1. Magnolia Bakery- why not invest in this company? 11/30/2012Yuka Yanagawa 2. agenda KFS to choose an online bussiness -Estimate its foresite*potential for acquiring customers attention*sustainability*competitors Background of the company -Outline -Details Conclusion 3. Estimate its prospect 1.potential to acquire customers attention -potential for acquiring customers attentionand meeting their demands 2.sustainability -potential for continuing to their business, which depends ontheir employees and visions 3.competitor -there is no ( or at least few) competitors 4. I choose Magnolia Bakery 5. Company information1)outline According to NYT(quote) Magnolia Bakery, based in New York, whose vice president for public relations, Sara Gramling, said the company had sold roughly 200 packages of treats since then. She counted it as a marketing success.The bakery, which gained fame thanks to Sex and the City, had only recently begun shipping its goods. It was a great opportunity to expand our network, she said. It successes to be recognized as the most famous cupcake store in NY 6. Company information 2)details (website)It is reasonable company to invest according to KFS**HP **SNS (FB/Pinterest/twitter)To Give a informationTo Communicate e.g.) online store, contact with their costomers 1. In terms of potential; they take on different website based on costomers demand 2. In terms of sustainability; employees behave according to their credo 3. In terms of competitors; theres no competitor which successfully recognized by market 7. Conclusion Why we invest in this company?- its deserve to it in the view of its market potential- there still is a room for make room for the improvement e.g.) usability of the website I am sure that if I cultivate this company,it SHOULD be quite PROSPEROUS