How Changing Your Mind can increase Successs #BrightonSEO 2016
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Transcript of How Changing Your Mind can increase Successs #BrightonSEO 2016
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How Changing Your Mind can increase success
#BrightonSEO @LisaDMyers
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We won Best Small SEO Agency 2 years running at European Search Awards + a string awards for our campaigns (it’s not bragging if it’s true!)
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I often get asked: HOW do we do that?
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I believe it’s about your mindset
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I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards
“Best Use Of Technology” - Blackberry Woman & Technology
“35 women under 35” High Achievers List - Management Today
Search Personality of the Year - UK Search Awards
I started my own SEO agency at 31 On my own. No Partners. No Funding..
Grown the agency to become a successful
and profitable business.
In the last 12 months the agency
has won 10 awards
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IQ?
Upbringing?
Education?
Luck?
Money?
Did I manage to do that because of:
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I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had an alcoholic parent
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of business
Oh and my IQ is totally average (sadly)
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100 people theory
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HOW YOU THINK
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change the way you look at things the things you look at change
if you
Wayne Dyer
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YOUR ABILITY TO FAIL (and learn from it)
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When we learn to walk we don’t stop trying after a fall…we keep
going!
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Failing is a necessary process of learning
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Do, or do not, there is no try!
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EXPERIENCE IS OVERATED
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How many of you can think of a bad manager?
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Thinking you are getting better by just the fact that time is passing is crazy
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I would rather hire based on: Passion & Grit
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We aim for the exceptional
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That doesn’t mean expensive or complicated
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But it should deserve more coverage than just a link
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Sometimes collaboration can help you reach the sky!
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https://malmohus-slott.expedia.se/index.php?locale=en
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Sometimes it’s the simplest ideas
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https://www.flipsnack.com/modern-day-classics/
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Leading to lots of great social interaction
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Sometimes technology really is your friend!
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Historic London
http://www.expedia.co.uk/vc/historicLondon
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http://www.expedia.co.uk/vc/historicLondon
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When your campaign is good enough to get TV coverage
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Sometimes getting it wrong leads to better things
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How to Win a Man Booker Prize
5,333 page views
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Books Are Getting Bigger (and Better)
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Bigger & Better Books
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28 links 30 unlinked mentions 3.8k social signals
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Final Thought…
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Monkey Ladder Paradox
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YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
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It’s not who you are that holds you back, it’s who you think you are. – David Brinkley