How can Small and Medium Business Enterprises Leverage Social Media and the power of Online...
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Social Media for Small and Medium Businesses
January 2010
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Who Are We
Sunil Agarwal Managing DirectorIITD, IIMA, MD of 20:20 Media
Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’
Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell
Upasana Taku ConsultantStanford, PayPal, HSBC
Public Relations
Strategy & Marketing
Strategy & Marketing
Organizational Development
Product Management
Kaushal SardaConsultantCapgemini CRM, Uhuroo Founder
Enterprise Software
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What Do We DoWe build and nurture online communities for clients
with customers, partners and employees
and drive loyalty and advocacy.
help them build strong long-term relationships
to catalyze collaboration and innovation
trigger trial and purchase
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Five Reasons Why Business is Social
Conversatio
nConsumer Generated
Content
Collaboration
Collective Intelligence
Community
!
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What can Small Businesses Do ?
Some Thoughts
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Build a Social Platform to Connect Multiple Campaigns
The campaigns bring in members; the social platform ensures that they stay.
The big idea is to build a social platform to connect multiple campaigns.
Time
Attention Campaign 1
Campaign 2
Campaign 3
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Lifestyle, Cause, Passion
Social
Design for Specific Users
Leverage the Ladder of
EngagementStorytelling
Design for Viral
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What can Small Businesses Do?
1. Profiles
2. Reputation systems
3. Ideation platform / Support platforms
4. Integration with social platforms
5. Social CRM
6. Social advertising
In the network
On Social Outposts
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Integration with LinkedIn
Source: http://advertising.linkedin.com/bizspark
Targeted CPC LinkedIn ads to drive leads to expert profile.
Direct interaction between experts and developers.
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Integration With LinkedIn
Source: http://2020social.com/lead-generation
Targeted CPC LinkedIn ads to drive leads to landing page
Integration with community using LinkedIn API
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Integration With Twitter
Source: http://exectweets.com and http://venturemaven.com
Community built around aggregation of tweets related to a professional group, event or keyword.
Voting, commenting and sharing on the aggregated tweets.
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Role of a Social CRM Program
Developers
Enthusiasts
Consumers
Entrepreneurs
Listen to social media conversations
Respond to conversations in public or privately
Host conversations on own community
A social CRM program enables brands to listen to social media conversations, respond to them, track them over
time, and eventually host conversations on their own community.
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Ask Us How2020social.com | [email protected]|
@[email protected]@gauravonomics
[email protected]@gautamghosh
[email protected]@evansdave
[email protected]@upasanataku
[email protected]@ksarda