Leverage pr using social media
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Transcript of Leverage pr using social media
Moses Gomes – Digital Marketing Expert
Leverage PR using Social Media
Moses Gomes – Digital Marketing Expert
Social media does not replace traditional media…. traditional
media is still very important, when paired with social media, it’s even
more powerful
Moses Gomes – Digital Marketing Expert
Social Sharing With Press Releases
• Incorporate social sharingbuttons in press releases asjournalists rely a lot on thisfeature
• This feature also helps to buildcredibility as journalists have awide following of readers onsocial networks
• Sharing a press release is lessintruding, while emailbecomes spam
• Don’t use jargons in pressrelease, as journalists want toknow the story, not what youare
Moses Gomes – Digital Marketing Expert
Social Media Release
• Press release was written with just the “press” in mind, but in the online world story needs to be told in a format that is relevant
• Social Media Release incorporates all the elements of social media, SEO along with press release, offering all required information for the reader
• SMR is beneficial to target bloggers, journalists, content marketers, etc
Moses Gomes – Digital Marketing Expert
Moses Gomes – Digital Marketing Expert
Build Campaign around Case Studies
• Case study helps to build storyfor engagement withjournalists to explain aboutproducts / services
• It’s easier to explain in theform of case studies, whileonly product is boring
• Better strategy would be toidentify key facts from client’ssuccess story and highlightthose
• Creation of visual case studyhas better impact than textual
Results
Solution
Problem
Moses Gomes – Digital Marketing Expert
Journalist access and insights
• Social media makes it easier tofind more information aboutjournalists, helps to buildrelationships
• Social Media has given rise tocitizen journalism, so don’toverlook bloggers
• Media is often searching forsources and Twitter is the firstplace they turn to tweet outthe request to their audience
• Document interviews, with funphotographs to share onlineon social media
Moses Gomes – Digital Marketing Expert
Sharing is caring
• Providing information to journalists and fans builds engagement
• Provide information to your customers and fans
• Work collaboratively to build engaging communication
Moses Gomes – Digital Marketing Expert
Managing Reputation
• Now reputation management isabout reaching out to fans andclients through social media,rather than depending onjournalists
• The term press release is nolonger valid, since have to target
• customers directly, so write astory.
• When creating a news release forprint, catchy headline works toattract attention, but whenwriting for an online audiencehave to include the keywords andsearch terms that you want to befound for
Moses Gomes – Digital Marketing Expert
Managing Crisis
• With social media, crisis has multiplier / viral effect
• One social media day = 8 hours, so response time for crisis has been reduced
• It is much easier to respond to crisis with social media, as offline media takes time to respond
• To avoid such situation engage regularly rather than when NEEDED.
Moses Gomes – Digital Marketing Expert
Solve Problems offline
• Even though social media gives the option to engage online, any negativity should be taken offline as high chances of hitting viral
• Maintain professional standards when engaging online.
• Provide clear instructions which are helpful, don’t confuse. If you don’t know then assign person having technical knowledge
Moses Gomes – Digital Marketing Expert
Moses Gomes – Digital Marketing Expert
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