Social Media Leverage
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Social Media Leverage ESTABLISH YOUR AUTHORITY, EXTEND YOUR REACH, AND BUILD YOUR BUSINESS
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Transcript of Social Media Leverage
Social Media LeverageESTABLISH YOUR AUTHORITY, EXTEND YOUR REACH, AND BUILD YOUR BUSINESS
Leverage…
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If you learn only one thing tonight…
Go where your audience is.
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If you don’t know where your audience is…You’d better figure it out!
o Because your competitors know
o Watch them do their thing
o And then copy them until you can do it better
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Maximizing leverage means using bigger levers, not more of them
Stick to the “big six”:
o Facebook – best for consumers
o Twitter – reach influencers
o LinkedIn – B2B sales
o Google+ – More inclined for the techie crowd
o YouTube – Star power, potentially
o Your own blog – drive ALL traffic there
Bottom line: Pick one, don’t go nuts trying to cover them all
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Facebooko Reach of over 1 Billion
o Easy advertising
o Biggest stage in social media
o Easiest to use
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Twittero Easily reach influencers in your field
o All major superstars in almost every industry are big twitter users
o Easy to build a fairly big following, fast
o Great way to test your messaging
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LinkedInoWhere executives pay attention
o Great for B2B businesses
o Highest net worth individuals
o Easy to make connections
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Google+o Great for search engine visibility
o Growing fast
o In you’re in a tech field, you need to stake a claim here
o Integrates best with YouTube & Hangouts
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YouTubeoMost superstar potential
o 2nd biggest search engine behind Google
o If you have an information-based business, YouTube may be a place you want to consider
o Integrates well with Google+ and Hangouts
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Your blogo Drive ALL traffic back to your site
o You control it, you own it
o You can move it if and when needed
o At the end of the day, after all the current social networks fall by the wayside, you will always have your blog, so get people used to going to it!
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Social Media Rules of Thumbo Discuss, don’t shout
o Promote others’ work more than your own
o Like, share, and comment often
o Stay engaged – whatever platform you choose to focus on first, know its rules of engagement and audience expectations
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Introducing…Beau Ecksteino Beau’s background
o How he got into real estate investing
o How he used social media to gain a starring role on an HGTV show
o Tips from Beau – in the trenches
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How to find meo Facebook – http://facebook.com/billspaced
o Twitter – http://twitter.com/billspaced
o LinkedIn – https://www.linkedin.com/in/williamldavis
o Google+ – https://plus.google.com/+BillDavis007
o YouTube – https://www.youtube.com/user/billspaced
oMy blog – http://internet-marketing-muscle.com
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