SOCIALRECRUITING:HOW TO GET STARTEDA Beginner’s Guide

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TABLE OF CONTENTS

INTRODUCTION 3

WHY SOCIAL RECRUITING? 4

PROFILES & SETUP 12

WHAT’S NEXT? 36

ABOUT BULLHORN REACH 37

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It offers companies a way to connect and engage

with consumers, but that’s not all. Companies are

using social networks more and more to source

candidates for employment.

Today, staffing and corporate recruiters can leverage

social media to post jobs and recruit talent, but it’s

still new for a lot of organizations—which is why we’ve

created this e-book. This e-book will show you how to

set up your social media profiles and highlight some social

recruiting tips for finding the right talent for your business.

Let’s get started!

INTRODUCTION

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Social media has become an indispensable tool for companies leveraging it to generate sales, increase brand awareness and build communities around their brands.

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WHY SOCIAL RECRUITING? 2/3 of online adults

use social media sites

like Facebook, LinkedIn

and Twitter.

Source: PEW Internet, November 2011

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14.4 MILLIONpeople used social

media to find their last

job in 2011.

Source: Career Enlightenment, August 2011

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The average user has 634

social ties in their overall

network — technology users

have even more.

Source: PEW Internet, June 2011

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“…88% of employers rate employee referrals

as their No. 1 source of above-average candidates.”

DR. JOHN SULLIVANTALENT MANAGEMENT THOUGHT LEADERPROFESSOR, SAN FRANCISCO STATE UNIVERSITY

“The key elements that social media brings to recruitment is targeted reach, engagement opportunity, identification of targets and keeping personal, corporate and employer brand in the shop window.”

BILL BOORMANFOUNDER OF #TRUEVENTSRECRUITER TRAINER, KEYNOTE SPEAKER

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8Source: LinkedIn, June 2011

…and more than 80%

of them are decision makers.

There are over

135 MILLION members on LinkedIn.

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9Source: Facebook, Social Media Today 2011

The average

FACEBOOK USER sends 8 friend requests per month

has

130 friends

is connected to

80 pages,events and groups

spends an average

of 23 minuteson the site per visit

accesses the site from both the PC and mobile devices

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10Source: Viral Media Solutions, August 2011

There are over

100 MILLIONactive users on Twitter

...typing in

1.6 BILLIONsearch queries per day.

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are they searching for

YOU?your

brand?your

jobs?

your

voice?

your

company?

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PROFILES &SETUP

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The first step to social recruiting is to set up

effective social media profiles. Having a strong

online reputation that highlights the best qualities

of you as a recruiter and your business brand

will help you attract and retain top talent. Each

network uses different elements of information

that you supply in your social profile.

The following three

chapters will show

you how to set up

your LinkedIn,

Twitter, and

Facebook profiles

and help you get

started with social

recruiting on these

popular networks.

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Fill in your name and email to sign

up for a LinkedIn account (if you

haven’t already). Then follow the

next few steps to set up a complete

profile. If you already have a

LinkedIn profile, skip to page 15.

LinkedInRECRUITING

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Build a complete profile by filling

out all of the information on your

professional account. Optimize

every field, providing links that

direct candidates back to your

blogs and corporate site from

LinkedIn. Be sure to use good

keywords in your job titles for

current and previous positions.

This will help strengthen your

brand’s visibility in search engines.

LinkedInRECRUITING

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Use LinkedIn Applications to

enhance your professional profile

by adding more data like blog

posts, events or favorite business

books. If you choose an application

from the LinkedIn menu, it will

provide you with the instructions

to add the app to your page.

LinkedInRECRUITING

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A well optimized LinkedIn

profile will appear on

the first page of Google

search results for

keywords matching your

profile… it’s the best way

to be found!

LinkedInRECRUITING

REAP THE SEO BENEFITS OF BEING ON LINKEDIN

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Search for candidates using LinkedIn’s

Advanced People Search feature.

You can filter your results and save

your search parameters if you’d like

LinkedIn to run the searches again and

email you the new results.

LinkedInRECRUITING

TIP #1

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Use Google to extend your LinkedIn

network by typing in specific search

parameters using the following format:

site:www.linkedin.com (parameter)

TIP #2

LinkedInRECRUITING

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Post your open jobs on LinkedIn

regularly using social recruiting tools

like Bullhorn Reach. Your connections

will see your job postings in their

newsfeeds. Add a personalized message

to the listing like “Great opportunity!

Know anyone that might be a good fit?”

LinkedInRECRUITING

TIP #3

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Signing Up is Easy

TwitterRECRUITING

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TwitterRECRUITING

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PICK YOUR TWITTER HANDLE (Don’t Make It Too Long)

Keep in mind that you can only

use 140 characters per message

when choosing your Twitter

handle. Don’t be afraid to use

capital letters like @MarySmith as

opposed to @marysmith.

TIP: Set up a distinct Twitter feed just for your jobs (e.g. @RadicalEventsJobs)

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TwitterRECRUITING

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TWITTER TERMINOLOGY

RT Retweet to gain followers and influence your talent communities.

DM Direct Message is a personal message sent via Twitter to one of your followers.

# Follow and create your own conversations using hashtags.@

Engage your candidates using the @ symbol for replies and mentions.

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TwitterRECRUITING

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Start connecting on Twitter,

join conversations, share

industry news articles and

build a talent community

around your brand.

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TwitterRECRUITING

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Use hashtags (#) in your

messages in front of key

search terms so your tweets

become instantly searchable.

Here are a few hashtags that

you might want to use: #jobs,

#careers, #hiring, #staffing

and #employment.

TIP #1

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TwitterRECRUITING

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Find candidates to follow via Google

and then engage those candidates with

meaningful content.

TIP #2

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TwitterRECRUITING

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Quickly and easily

distribute your jobs

through your Twitter

network using social

recruiting tools like

Bullhorn Reach.

TIP #3

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Fill in your name and email to sign up

for a Facebook account (if you haven’t

already). Then follow the next three

steps to set up your profile. If you

already have a Facebook profile, you

can skip to page 32.

FacebookRECRUITING

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STEP ONE:

Find your “friends” on your various existing networks.

FacebookRECRUITING

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STEP TWO:

Fill out your profile info

so it’s easy for friends,

coworkers, classmates and

candidates to find you…

FacebookRECRUITING

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…Facebook also gives you

the option at many points

in the setup process to add

potential “friends” that you

may know.

FacebookRECRUITING

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STEP THREE:

Your profile picture portrays

your online brand identity –

choose it wisely.

FacebookRECRUITING

“Strike a balance between professional and casual.”

ART PAPASCEO & FOUNDER OF BULLHORN

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Now that your Facebook

profile is set up, you will

want to find and request

friends. Once you have

a network of Facebook

connections, you can begin

recruiting on the network.

FacebookRECRUITING

GROW YOURNETWORK

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FacebookRECRUITING

Search for candidates using Facebook’s

search feature. Simply type your search

query in the bar at the top and then

filter your results by location, company

and education.

TIP #1

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FacebookRECRUITING

Post your open jobs on Facebook

regularly using social recruiting tools

like Bullhorn Reach. Your connections

will see your job postings in their

newsfeeds on the Facebook homepage.

TIP #2

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FacebookRECRUITING

Stay connected with current

and former employees by creating

a company fan page on Facebook.

Promote the page and use it to share

open jobs and ask fans for referrals.

Don’t confuse your personal account

with your fan page. Keep in mind you

do need a personal account in order

to create a company page.

TIP #3

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CLICK HERE TO SET UP YOUR COMPANY FAN PAGE

WHAT’S NEXT?

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Congratulations! You are now ready to jumpstart

your social recruiting strategy using these three

popular social networks — but you’re just getting

started. Sure, you’ve created your accounts, but

there’s so much more to social recruiting. You

have to be active. You have to work to engage

your audience and establish relationships to

build your network.

Here are a few next

steps to help you

attract and recruit

top talent:

• Share Articles

• Post Videos on YouTube

• Create a Blog

• Post Pictures

• Drive Traffic to a Career Site

• Measure the Results

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ABOUTBULLHORNREACH

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You have the potential to reach millions of

prospective candidates in less time than it took to

read this e-book. Extend your recruiting reach with

the right social strategy. Leverage the power of

social media to find and recruit the best talent —

fast with Bullhorn Reach.

Create your free account today at www.bullhornreach.com.

Accelerate your referral program or boost your team’s social recruiting performance using the social sourcing suite.

Ask us for more info atInfo.bullhornreach.com/contact_us

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