How individuals, teams and brands can win with well-being

A brand can only be as good as the people that deliver it.

The reputation and success of a business is not only reliant on the

way it manages its brand but also on the

performance of the teams and individuals

that deliver it.

Research supports the benefits of improving employee and team wellbeing

Pink, D. (2009), Drive: The

Surprising Truth About What

Motivates Us. Riverhead. Three

important factors for satisfying

work are: Mastery (doing work

which is challenging but which

you can manage successfully),

Control (having enough discretion

in how you do the job) and

Purpose (the feeling that what

you do is worthwhile and part of

some wider whole).

Research has established that

psychological well-being is directly

correlated with performance. Wright

and Cropanzano (2000) report two field

studies which both demonstrate positive

relationships between levels of

psychological well-being and job

performance,(see also Cropanzano and

Wright, 2004, for an longitudinal

examination of the relationship between

well-being and performance over a five

year period).Using meta-analysis techniques Harter et al. (2002) analysed data

from nearly 8,000 separate business units in 36 companies.

They found significant relationships between scores on

an employee survey and business unit level outcomes, such as

customer satisfaction, productivity, profitability, employee turnover and

sickness/absence levels.

In the UK alone, the direct cost of

absence to employers is estimated at

£17bn. The estimated annual median

cost of absence per employee is £595.

Corporate Research Forum Employee

Health and Wellbeing – whose

responsibility is it? Nov 2014

Mercer (2011), "What's

Working" survey. A recent

survey found over half of

UK employees are unhappy

at work.

Russell Investment Group for Fortune Magazine (2011), How does trust affect the bottom line?. Happier organisations outperform their competitors. A study

looked at the stock market performance of the "100 Best Workplaces" in the US

(based on positive feedback from employees about working there) over a 12 year period from 1998 to 2010. The Best Workplaces achieved an average

annual return of 10%, outperforming the benchmark S&P 500 index which returned

an average of only 3.8% over the same period.

Improved individual and team wellbeing lead to greater business success

Improved individual & team wellbeing

Creating Meaning

Achieving More Nurturing relationships

Building Resilience &

sustainability

Engaging positive emotions

• Values• purpose• Greater

empowerment • Building on

strengths & passions

• Purposeful & motivating goals

• Time management & personal efficacy

• Good habits

• Self regard & awareness

• Regard & awareness of others

• Feedback• Listening /

Questioning

• Managing stress• Healthy habits• Compassion• Relaxation

• Forgiveness• Gratitude• Fun / Enjoyment• Confidence &

Optimism

Higher individual & team

performance

Reduced Presenteeism

Reduced Absenteeism

Better attraction & Retention

How well is your brand creating wellbeing?

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