Election Marketing – How Brands can win Customer’s Votes during Elections!

Election Marketing for brands – Why elections?

Remember these ads…. What do they have in common?

Election Marketing for brands – Why elections?

Tata Tea's 'Jaago Re' campaign sought to register voters for the 2009 elections!!• This means a lot of noise in social media sites-Facebook, Twitter,

Snap chat, but, whatever it is, it's worth being potential• Brand recognition is first powered by Twitter or Facebook stardom

that paves the way to brand success

Real-time engagement!!!

24/7 media coverage Public awareness One-word brand

equity

Election Marketing for brands – How elections can play a vital role?

It was 2009 and Election Fever was on raging through the country. New Parties were wooing their voters and brands were getting started with testing the digital campaign waters. To amplify brand presence, brands with their own stories generated tons of media coverage as well as huge public engagement affecting the audience to action!

Newsjack the election!!!During the presidential election season, Fedex took the opportunity to promote their services for promotional materials using their catch line “"Competition may not always be professional, clean, or elegant, but at least your promotional materials can be.” This proved successful in raising revenues by 2.6%.

Election Marketing for brands – How elections can play a vital role?

Facebook boosts voter turnout! With over 52 million 'interactions' about general UK elections on Facebook, the iconic Coca-Cola London Eye used the data to transform into a fluorescent glowing pie-chart to reflect the Facebook chatter.

Election Marketing for brands – How elections can play a vital role?

An election marketing campaign can shape customer expectations & brand perception as well as their consequences

It is NOT always issues or solutions that you highlight in election marketing campaign. A single campaign tailored with the right message and niche electorate market area dropped at a strategic timing can make a huge difference in the competition of rising top brands.

Right message

Electorate market area

Brand awareness

Election Marketing for brands – Types of good electioneering To promote marketing via voting, it is important to make marketing messages highly personal and targeted and distribute them using the right media.

Social media marketing

Including images/video can make lasting impact on viewers rather than plain text that can grab attention of millions of followers and fan with your campaign. Consumer voting depends upon likes, comments and shares that can be generated through campaign engagement.

Print FlyersAn excellent way to market your campaign is through print flyers. You can communicate your single key message to consumers. Focus on what the customer wants the most rather than what you think to be good.

Email Marketing

Using personalized messages for promotions is the most cost-effective way to send messages to clients. Simultaneously, it is necessary to make subject lines clickable and rightly tailored to audiences preferences. This will ensure high delivery rates of the marketing message via email.

Election Marketing for brands – How to get the vote of your customers?

Create a narrative & seed it

Narratives provide emotional hook that candidates need to connect with voters. In the marketing realm, emotion and intrigue will get you noticed, but you need to be seen as rock solid and dependable, otherwise your customers move on.

Cultivate and reap

The lifeblood of any campaign isn't red, white or blue. It's green, as in financial contributions. And smart campaigns know that what triggers a donation from one person will be totally different for another. Every news release is accompanied by a strong call to action. Donate now. Make a difference.

Mix your mediaBlogs are just a starting point. The mostsuccessful campaigns are also incorporates Mobile updates, Twitter tweets, Cell phone ring tones etc.

If you want to learn more about Election Marketing …

And that’s not all!

Read from my book, “The New Frontiers of Marketing” to know the right tactics of Election Marketing, all power-packed in this whole book! Explore a little more.