How are messaging apps reinventing social media?
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Transcript of How are messaging apps reinventing social media?
The landscape today
• Organic social media engagement in decline
• WhatsApp growing 100x faster than Twitter
• Snapchatters view 10bn videos per day
• Privacy and intimacy driving growth in social
• WhatsApp & FB Messenger are each bigger than Twitter & Instagram combined
A history of brands on social
For customer engagement
To influence press or decision makers
To improve search engine optimisation
To help sell more stuff….
Early experiments in messaging apps
Media brands were the early adopters • Captive audience • High engagement rates • Innovation in the noise
Social media and messaging apps
Media brands were the early adopters • Captive audience • High engagement rates • Innovation in the noise
We will see ‘comments off’ increasingly an optionThe growth of private networks and messaging apps More powerful tools to fight bot trollsCommunity management will go up all the way
The social networks strike back