Infographic - Mobile Messaging Apps Study : Indonesia
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www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Insights 39 % Messaging/ Chat Apps 97 % 5% 45% OUTDOOR ADS BROWSING THE APP STORE 42% WORD OF MOUTH 20% 14% ADS ON TV Social Networking 21% Voice Calls 20% e-mails 18% SMS/MMS 2% i 86 % UNDER The power users and early adopters of messaging apps are 35 Source : InMobi Network 14% 30% UPGRADED APP WITH EXTRA FEATURES DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC ) UPGRADED APP WITHOUT ADS PHYSICAL GOODS PURCHASES 20% 15% 37% 36% MOBILE MESSAGING APP PREFERENCES IN-APP PURCHASE BEHAVIOR TYPE OF IN APP-PURCHASES MADE IN-APP PURCHASE PRICE POINTS ADS ON MOBILE DEVICE MOBILE MESSAGING APP DISCOVERY CHANNELS PREFFERED MODE OF MOBILE COMMUNICATION Message friends Message family Message co-workers Group chat Stickers and emoticons Games Send photos or videos Whatsapp Messenger 61% 51% 48% 40% 43% 0% 61% Facebook Messenger 35% 23% 19% 15% 15% 0% 28% WeChat 11% 9% 9% 0% 13% 1% 9% Blackberry Messenger 76% 68% 59% 55% 49% 0% 70% LINE 35% 25% 24% 13% 40% 28% 31% Google Hangout 6% 5% 6% 4% 1% 0% 4% Yahoo! Messenger 10% 53% 11% 3% 4% 0% 5% Skype 9% 11% 8% 3% 3% 0% 9% Sample Size n = 240 @ Mobile Messaging Apps In Indonesia 50% 69% 43% 61% 23% 35% 24% 32% 16% 24% Photo Sharing Staying in touch with friends Group Messaging Cost Sticker TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS 63% Send/receive Multiple Mobile Messages Per Day WHAT DRIVES ADOPTION OF MESSAGING APPS of mobile users have made an in-app purchase when using a mobile messaging/chat application of users have never made an in-app purchase but would consider it REASONABLE PRICE POINT IDR 31207 (US $ 2.7) EXPENSIVE PRICE POINT IDR 18241 (US $1.6) of users access chat apps multiple times per day of users expect to download messenger/chat app in next 30 days
description
InMobi conducted this study to identify the demographic profile of messaging apps users in Indonesia, frequency of use, preferences, factors that influence download, in-app purchases and optimal price points.
Transcript of Infographic - Mobile Messaging Apps Study : Indonesia
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
Insights
39 %Messaging/Chat Apps
97 %
5%45%OUTDOOR
ADSBROWSING THE
APP STORE
42%WORD OFMOUTH
20% 14%ADS ON TV
SocialNetworking
21%
Voice Calls
20%
e-mails
18%
SMS/MMS
2%
i
86 %
UNDER
The power users andearly adopters of
messaging apps are
35
Source : InMobi Network
14% 30%
UPGRADED APP WITH EXTRA FEATURES
DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )
UPGRADED APP WITHOUT ADS
PHYSICAL GOODS PURCHASES
20%
15%
37 %
36%
MOBILE MESSAGING APP PREFERENCES
IN-APP PURCHASE BEHAVIOR
TYPE OF IN APP-PURCHASES MADE
IN-APP PURCHASE PRICE POINTS
ADS ON MOBILEDEVICE
MOBILE MESSAGING APP DISCOVERY CHANNELS
PREFFERED MODE OF MOBILE COMMUNICATION
Message friends
Message family
Message co-workers
Group chat Stickers and emoticons
Games Send photos or videos
Whatsapp Messenger 61% 51% 48% 40% 43% 0% 61%
Facebook Messenger 35% 23% 19% 15% 15% 0% 28%
WeChat 11% 9% 9% 0% 13% 1% 9%
Blackberry Messenger 76% 68% 59% 55% 49% 0% 70%
LINE 35% 25% 24% 13% 40% 28% 31%
Google Hangout 6% 5% 6% 4% 1% 0% 4%
Yahoo! Messenger 10% 53% 11% 3% 4% 0% 5%
Skype 9% 11% 8% 3% 3% 0% 9%
Sample Size n = 240
@
Mobile Messaging Apps In Indonesia
50%
69%
43%
61 %
23% 35%
24% 32%
16% 24%
Photo Sharing
Staying in touch with friends
Group Messaging
Cost
Sticker
TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS
63 %
Send/receive Multiple Mobile
Messages Per Day
WHAT DRIVES ADOPTION OF MESSAGING APPS
of mobile users have made an in-app purchase
when using a mobile messaging/chat
application
of users have nevermade an in-app
purchase but wouldconsider it
REASONABLE PRICE POINT
IDR 31207 (US $ 2.7) EXPENSIVE PRICE POINT
IDR 18241 (US $1.6)
of users access chatapps multiple times
per day
of users expect to download
messenger/chat app in next 30 days
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