Digital at the crossroadsThe opportunity and threat of messaging apps

David Drodge

Digital, Marketing and Communications

WWF International

CATALYSING CHANGEDIGITAL IMAGES

• Already strong in photography (100k+ in our database)

• Central to WWF’s social media success

• Expansion into Instagram & Pinterest (lesser)

• Currently looking for a video sponsor to really capitalize on it

Images at the heart of the story

For the latest updates hourly bit.ly/wwf-socialstats

CATALYSING CHANGESOCIAL MEDIA FOOTPRINT

CATALYSING CHANGEFacebook’s Acquisition is building a house of brands

Facebook buy’s Whatsapp for $19 Billion –Messaging is Serious!

CATALYSING CHANGEWechat Campaign (using a robot for interaction)

CATALYSING CHANGESNAPCHAT Campaign

September 2014

Mobile FundraisingLINE Partnership with WWF-Indonesia

Orangutan Emoticon Sticker

LINE users can donate to saveorangutan campaign by downloading

Orangutan stickers to their mobile phone.

There are two types of sticker leading to revenue

• Free stickers

• Paid stickers

…and this has built our LINE audience to 1.2M followers

CATALYSING CHANGELINE

CATALYSING CHANGEDu Apps Battery Skins

CATALYSING CHANGEMESSAGING APPS

• Communications:

• WeChat China

• Revenue:

• Donation - Snapchat #Lastselfie Denmark & Turkey

• Skins – DuApps Worldwide

• Stickers – LINE Indonesia

WWF in the Messaging App space

Thank you

www.panda.org© 2010, WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.

“We shan’t save all we’d like to, but we shall save a great deal more

than if we had never tried.”

Sir Peter Scott – WWF Founder