Artigny Géraldine, Guemi Nadia, Rose

Radia/ MBA2 B

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*Improve the official website

*Managing the tripadvisor page of the hotel

*Increase hotel visibility

*Develop presence on social media

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*Increase the visibility of the hotel

*Be present on tourism event (MAP)

*Create partnership with Martinique tourism office

*Work on a more attractive official website (shiny

colors…)

*Offer free nights for blogger to get good feedback on

their websites and generate good reviews on internet,

*Create a newsletter

*Create a press release

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* Lack of presence on social medias: only present on FB;

Create present on: Pinterest, Twitter, Instagram

* Post videos about events created in order to create buzz

* Improve the communication on social medias

* be more interactive with customers by organising contests,

games

* Answer to customer’s comments published online (tripadvisor)

* On Pintrest re-pin customer’s photos