Social Media and Reputation Management Survival Action Kit
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Transcript of Social Media and Reputation Management Survival Action Kit
Social Media Survival Action Kit
Kerry Rego Consulting
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
What Happens in Vegas…
…doesn’t stay there thanks to social media.
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ourt
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Las
Veg
as
Real Est
ate
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In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.
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Rep
ly
MC
First Page of Search Results
Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com
85% never get off the first page!
Internet Reputation Management
•Facebook 845m users
•Twitter 250m tweets/day
•YouTube 4b+ views/day
•LinkedIn 150m users
•Google+ 90m users
•Pinterest 11.7 users
Why is Social Media Important?
Logos courtesy of Aquaticus
GOAL
Basic Social Media Strategy
•Goal•Tools, Research
•Routine•Measure•Adjust•Persist
Obstacles
• Time• Labor• Lack of Control• Lack of
Knowledge
Customers & Negativity
•How do you deal with it normally?
•Listen, respond, react•Provide customer service & survey
•Collect reviews on the spot•Control is an illusion
Social Media is all about conversation. Even if you’re not there, we’ll talk about you
anyway.
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Action Items• Do a vanity search• Respond to negative comments• Setup Google Alerts• Setup Google Places & other
directories• Legacy Management/Process &
Crisis Plan• Assess Computer Systems security• Create a Crisis Plan• Setup Social Media
Communications Policy• Survey for customer service• Review your website
THANK YOU!Kerry Rego Consulting
707.520.4572www.KerryRegoConsulting.c
omKerry@KerryRegoConsulting.
com