Social Media and Reputation Management Survival Action Kit

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Social Media Survival Action Kit Kerry Rego Consulting

description

Kerry Rego, Social Media Trainer Educator and Speaker, presented and hosted the event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered the definition of social media, shocking statistics on social media use and reputation management, basic categories of tools, simple strategies for use, obstacles, ways to deal with online negativity, and action items to take. Visit http://bit.ly/SMActionItems for the full list.

Transcript of Social Media and Reputation Management Survival Action Kit

Page 1: Social Media and Reputation Management Survival Action Kit

Social Media Survival Action Kit

Kerry Rego Consulting

Page 2: Social Media and Reputation Management Survival Action Kit

Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

Social Media, A Definition:

Wikipedia

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What Happens in Vegas…

…doesn’t stay there thanks to social media.

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In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.

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First Page of Search Results

Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com

85% never get off the first page!

Internet Reputation Management

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•Facebook 845m users

•Twitter 250m tweets/day

•YouTube 4b+ views/day

•LinkedIn 150m users

•Google+ 90m users

•Pinterest 11.7 users

Why is Social Media Important?

Logos courtesy of Aquaticus

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GOAL

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Basic Social Media Strategy

•Goal•Tools, Research

•Routine•Measure•Adjust•Persist

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Obstacles

• Time• Labor• Lack of Control• Lack of

Knowledge

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Customers & Negativity

•How do you deal with it normally?

•Listen, respond, react•Provide customer service & survey

•Collect reviews on the spot•Control is an illusion

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Social Media is all about conversation. Even if you’re not there, we’ll talk about you

anyway.

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Action Items• Do a vanity search• Respond to negative comments• Setup Google Alerts• Setup Google Places & other

directories• Legacy Management/Process &

Crisis Plan• Assess Computer Systems security• Create a Crisis Plan• Setup Social Media

Communications Policy• Survey for customer service• Review your website

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THANK YOU!Kerry Rego Consulting

707.520.4572www.KerryRegoConsulting.c

omKerry@KerryRegoConsulting.

com