SOCIAL INFLUENCE ACTION PLAN OF BLUE HOTEL IN VIETNAM

SOCIAL INFLUENCE ACTION PLAN OF

BLUE DRAGON HOTEL

IN VIETNAM

Dossier presented by

NGUYEN EICHHOLZER Frédéric

MBA 2B

IEMI - CMH

1

Welcome to Vietnam in PHAN RANG

With BLUE DRAGON HOTEL

A beautiful sea of Vietnam

PHAN RANG is still wild.

A luxury hotel is built in the seaside.

NGUYEN EICHHOLZER Frédéric page 2

PRESENTATION OF THE BLUE DRAGON HOTEL

The Blue Dragon Hotel is built exactly in the sea side of Phan Rang, in

100 km of Dalat, the famous city which is created by French doctor

Yersin in the 19th century. In Dalat there is now an international golf

course of Sofitel Dalat.

The mainly building of Blue Dragon Hotel has the shape of the fruit

Blue Dragon of Vietnam. The height of this blue dragon building is 40

metres.


Near the Blue Dragon Hotel building, 2 pyramids are built on the sea.

The first pyramid has a height of 50 metres, and the second pyramid

has a height of 30 metres. The 2 pyramids represent Eternity in

Vietnam. It is an original hotel complex in Phan Rang in Vietnam, for

an international clientele.

50 m 30 m

The surface area of Blue Dragon hotel complex is 25 hectares.

The site is in 70 km of Cam Ranh aeroport. In the site, a helicopter

aeroport is created to receive the clients from everywhere.


USE CULTURE SOCIAL INFLUENCE SUCH AS ACTION PLAN

Blue Dragon hotel complex has the mainly objective to present Asian

culture and World culture (Egypt) in the same site. This “joint

venture” is very interesting. Many expositions are promoted every

year for attracting the international clientele, and also the local

clientele in Vietnam. The beauty of the site with a blue sea and

splendid beaches are assets. The region of Phan Rang is promoted,

and customers stay in a confortable new hotel.

A strong communication in tourism and ecology

Blue Hotel philosophy is to promote a respectful tourism of the

environment.

The materials for the construction are selected and respect the

ecology ( green, gardens, bamboos, space…)

Respect of sustainable development in hospitality

The main service infrastructures are sea water desalination, electrical

power by wind generators and solar, coconut palm oil standby

generator plan. The hotel wants to respect totally the environment of

the site of Phan Rang in Vietnam.


The blue sea in Phan Rang

The activities of Blue Dragon Hotel Complex

- Sailing, water-skiing, diving, sport

- Ethno-tourism

- Eco-tourism

- Spa

- Discovery of the region


- Hotel and restauration of best quality

- Cooking tourism

- Cultural tourism

page 8

Traditional music and village fête of Phan Rang

Tropical flowers

page 9

Marketing action to international and local customers

Phan Rang is still wild. The hotel receives an international clientele.

For that, there are many luxury rooms in the Blue Dragon Hotel.

The hotel uses the local gastronomy to attract the customers.

Cooking Tour is an original idea to attract the clients.

Phan Rang Blue Hotel develops many kinds of sea-sport in the site.

Promotion and communication

- Web site

- Media

- TV

- Radio

- By the TO and Travel Agencies in the world.

- Partnership with Sofitel Dalat (Accor Group)

Swimming pool & bungalow model

page 13

TRUST ME

GOOD CHOICE

PSYCHOLOGICAL

DREAM CREATION

CUSTOMER CONVERSATION

SOCIAL MEDIA

Measuring the results of the action plan by the

increasing international customers

The hotel is attractive thanks a good social influence action plan by

the crossroad between Asia and other continents, also thanks to the

extraordinary scenery of the Blue Dragon Hotel Pyramids.

The cultural expositions, the gastronomy, spa, sport, sea… contribute

considerably to the profitability of the hotel and Tourism in Vietnam:

6.014.032 international tourists in Vietnam in 2011 (increase of

19.1% comparing with 2010)

NGUYEN EICHHOLZER Frédéric

Page 14

SOCIAL INFLUENCE ACTION PLAN OF BLUE HOTEL IN VIETNAM

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