1. 1. Audience, grammar, and videotapeNick Lawrence, Head of Editorial and BroadcastStrategies Waggener Edstromwww.b2bmarketing.net
2. 2. An equation for corporate videos:Audience + Engagement = Sales@_nick_lawrencewww.b2bmarketing.net
3. 3. The need for good grammar is not exclusive towritten content. Good video grammar isESSENTIAL for audience engagement.@_nick_lawrence www.b2bmarketing.net
4. 4. Broadcasters create moving image content thatis designed to engage an audience.Marketers can do this too.@_nick_lawrence www.b2bmarketing.net
5. 5. www.b2bmarketing.net
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7. 7. Whoever we are, wherever we work, we are allhuman. Video is video whoever it is for.Business, consumer, personal It doesnt haveto be crap.@_nick_lawrence www.b2bmarketing.net