“As I stand along the shore, pictures begin to flood my mind like a tidal wave of inspiration, and I am caught in the undertow of true creativity... I am free again.” – Dick Whitman

WHY “THINK BEACH”?Beaches have been a source of inspiration for millennia. So too for us, it isn’t just a backdrop to our day.

It’s our muse. It’s what propels our advertising, branding and marketing solutions from out of the box, to out of this world.

Because when we say “Beach,” we mean Miami Beach-an eclectic mix of old and new, cultures and languages,

of extraordinary cuisine and world-class living. It’s vintage. It’s modern. It’s bold and inspirational.

And from our vantage point, a one-of-a-kind source for endless creative possibilities.

Think Beach. Think Inspired Creativity.

THiNK BOLD

WHY TRIMENTION?BECAUSE WE CARE.

Because when it really comes down to it, it’s about relationships. Great relationships ensure that the results of all

efforts are far more effective. From your first encounter with us you will begin to feel a difference. A difference that says

“these guys are the ones”. A gut reaction to something primal and necessary. So when you are seeking greater success

and need the expertise of a seasoned group, Think Beach. Think Trimention.

Extensive, In-Depth Travel

and Leisure Know-how.

Proven. Established. Strategic.

Revenue-Driven.

Cross-Disciplined

Diverse Team.

Over 4,000 Rooms Opened

Successfully.

Imaginatively Charged.

Digitally Fluid.

OPENINGS RE-BRANDINGS / MARKETING

Conrad Miami Hiltons of the Caribbean Eleven Properties

Waldorf Astoria Panama Hiltons of Mexico Five Properties

Conrad New York New York Hilton Midtown

Hilton Garden Inn Liberia Airport Chicago - Conrad, Palmer House, Hilton, Embassy Suites

Hilton Garden Inn Tuxtla Gutierrez Hilton Papagayo Costa Rica Resort & Spa

Hilton Garden Inn Santiago Chile Doubletree Resort by Hilton Puntarenas - Costa Rica

Hilton Bogotá Doubletree Cariari by Hilton San Jose

Hilton Mexico City Reforma

Betsy South Beach

Grand Oasis Cancun

National Hotel

Z Ocean South Beach Hotel

Seminole Hard Rock Hotel & Casino

Some Highlights

LAUNCH

Eastern Air Lines

Aerolíneas Mesoamericanas

Development of critical pre-opening marketing paths.

Turnkey marketing plan development and execution.

Development of communication strategies and brand architecture

for park activities, regions, and lands.

Development and execution of website and landing pages.

Strategic development and execution of 3rd party

marketing campaigns.

Execution of international and local print/online marketing campaigns.

Social Media & Internet Marketing strategies and support.

Creation of pre-opening B2B & B2C campaigns, offers,

and promotions.

CORPORATE TRAVELER

LEISURE TRAVELER

MEETINGS & GROUPS

HILTON NEW YORK MIDTOWNWEBSITE STRATEGY & DEVELOPMENT

The New York Hilton Midtown has hosted everyone from presidents to celebrities and has built a reputation for not only being one of the most lavish hotels in New York

City—but one of the most welcoming. Trimention’s task was to reposition this beloved property amongst its many competitors, develop a multi-cultural website strategy,

and fully manage Hilton Hotel’s flagship property online presence.

SPA AT CONRAD MIAMIBRANDING, LAUNCH & MARKETING

Singularly sophisticated. Completely Miami. The work developed for the SPA AT CONRAD MIAMI helped propel it to become one of the most luxurious spas in the city.

The campaign drove awareness and engagement, which led to unprecedented booking for this over-the-top sanctuary that doesn’t take pampering lightly.

HILTON ORLANDOPROPERTY LAUNCH / F&B BRANDING

The Hilton Orlando features spectacular amenities including two pools, a lazy river, waterslide, spa & fitness center, 9-hole putting green, quarter mile jogging track, and

is consistently ranked on TripAdvisor as one of Orlando’s top hotels. Trimention has supported this venerable property with a variety of both on and off-line initiatives

including mobile applications and traditional media.

HILTONS OF CHICAGOWEBSITE STRATEGY & DEVELOPMENT

Chicago is our kind of town. That’s why when Trimention was asked to help strategize and build the new family of websites, we were in...big time.

Bold imagery, infinity scroll, responsive technologies, and reduced textual content were some of the cutting edge tactics deployed in this powerful and successful

Hilton family of hotels project.

HILTON CHICAGO | CONRAD CHICAGO | EMBASSY SUITES | PALMER HOUSE | THE DRAKE

Z OCEAN SOUTH BEACH HOTELWEB DEVELOPMENT, SEO & INTERNET MARKETING

One of the most unique, romantic, and secluded South

Beach destinations, the Z Ocean South Beach Hotel

provides its guests with an incomparable experience in

Miami Beach. As one of ICH’s premium upscale properties,

Trimention was retained to implement a much needed

online marketing program that decreased CPA ten-fold.

HILTON MEXICO CITYRELAUNCH & BRANDING OF PROPERTY

Hilton acquired this landmark Mexico City hotel and retained Trimention to develop a fresh new look and feel to showcase the stunning renovations that had recently been

completed. A bold, modern and sophisticated look was developed for this property to convey its landmark status, cutting-edge amenities, and luxurious design.

HILTONS OF MEXICOINTERNET MARKETING & SOCIAL MEDIA PROGRAMS

We made it clear that we appreciate you! This three-phase campaign combined digital advertising, a retargeting campaign with customized landing pages, and an

integrated social media campaign - all culminating in a user generated online video contest integrated into a custom Facebook App. The campaign increased bookings by

32% for these properties, quadrupled social media followings, and helped The Hiltons of Mexico leverage the power of social media.

SEMINOLE HARD ROCK HOTEL & CASINOSBRANDING, MARKETING & PROMOTION

In 2007, Florida Gov. Charlie Crist signed an agreement with the Seminoles allowing them to have Las Vegas-style slots, blackjack and baccarat at their seven tribal

casinos. The “Shop.Dine.Dance.” umbrella concept was developed to communicate Hard Rock’s strongest unique selling proposition–the ability to enjoy a variety of fun

activities at one central location- while still conveying Hard Rock’s unique rock-and-roll personality. This vibrant, fun, and edgy campaign rocked the market like a hurricane.

HILTON CARIBBEAN CLUSTER SITE/PROPERTIESWEBSITE STRATEGY & DEVELOPMENT

Secluded oceanfront hideaways, luxurious

accommodations, pampering amenities… the nine

Hiltons in the Caribbean are the ideal sanctuary,

whether traveling for business, leisure, or on a family

adventure. Trimention was retained to develop the

cluster site to support these properties, including

online architecture, messaging hierarchy, and an

optimized user experience.

CARIBE HILTON

HILTON CURACAO

HILTON BARBADOS

HILTON SANTO DOMINGO

EL SAN JUAN HOTEL & CASINO

HILTON ROSE HALL RESORT & SPA

HILTON PONCE GOLF & CASINO RESORT

BRITISH COLONIAL HILTON NASSAU HOTEL

HILTON TRINIDAD & CONFERENCE CENTER

HILTON ORLANDO WEDDINGSWEBSITE STRATEGY & DEVELOPMENT

Extravagant, elegantly subdued, intimate or casual—Hilton’s Orlando hotels can make any engaged couple’s dream come true. Trimention was retained to develop a cluster

site for the eight premier Hilton properties in Orlando, displaying not only Hilton’s majestic facilities but also a user-friendly site that helps plan and arrange a bride’s very

special day, thereby helping Hilton grow an important revenue stream.

WALDORF ASTORIA ORLANDO | HILTON ORLANDO BONNET CREEK | HILTON ORLANDO | HILTON ORLANDO LAKE BUENA VISTA, LOCATED IN THE WALT DISNEY WORLD® RESORT • DOUBLETREE SUITES BY HILTON HOTEL ORLANDO - LAKE BUENA VISTA, LOCATED IN THE WALT DISNEY WORLD® RESORT | EMBASSY SUITES ORLANDO AIRPORT | EMBASSY SUITES ORLANDO-INTERNATIONAL DRIVE SOUTH/CONVENTION

CONRAD NEW YORKWEBSITE STRATEGY & MOBILE DEVELOPMENT

Elegance and style in Lower Manhattan. The Conrad New York is setting the standard for global sensibility and incomparable New York style. Trimention was retained to

develop many of the launch strategies, to help create buzz amongst the discerning Empire State traveler.

HILTON KEY LARGOWEBSITE DEVELOPMENT & ONLINE STRATEGY

Nestled within 12.5 acres of tropical hardwoods and overlooking an azure blue bay, the Hilton Key Largo offers trails lined with majestic mangroves and unique private

beaches. The online user experience for this property was optimized to drive revenue and accommodate many of the spontaneous last-minute bookings this property

receives through its mobile presence.

EASTERN AIR LINESAGENCY OF RECORD: 360º MARKET LAUNCH

How do you bring back an icon? We are in the process of re-launching this iconic brand, including an updated positioning and refreshed identity. We are tasked with the

development of a comprehensive strategic marketing plan, including complete digital, traditional, and beta-raid launch tactics. EAL will return to passenger service during

the latter half of 2015, servicing the Domestic, Caribbean, and Latin American markets.

HILTONS OF CHICAGOINTERNET MARKETING & SOCIAL MEDIA

Chicago is a great place to visit when its 20 degrees outside. That’s why the ten Hilton properties in Chicago participated in the “Chillcation Chicago” promotion which

produced over $800k in revenue in less than three months during Chicago’s slowest tourism season. A cross mix of HHonors emails, demand generation (TravelZoo, etc.),

and localized efforts drew traffic to this very successful winter initiative.

2013Winner of the

State of Illinois

BESTWebsite,

Social Media Programand Best of Show

MIAMI BEACH BOWLBRANDING, MARKETING & PROMOTION

2014 marked the inaugural year of the Miami Beach Bowl. Trimention helped kick it off South Beach-style! The players were throwing the ball—but WE helped throw the

party with sleek, modern branding and engaging messaging that set the tone for what Sports Illustrated rated as one of the Top 25 Football Games of 2014. The game

generated $20 million for the shores of Miami Beach—and our branding work brought a whole new appeal to scoring big on the gridiron!

THANK YOULET’S SEE HOW WE CAN MAKE MAGIC TOGETHER.

So if you think like us and would like to get to know us better, just give

us a ring at 305.858.3155 or email ‘G-man’ at geheredia@trimention.com.

For your next project, Think Beach. Think Trimention.

On A Personal Note

THiNK SMART

PROUD PARTNERS WITH

Let’s Play Some Football!The players are ready. The bands are playing. The stadium is full. Now let’s get this party started!

Trimention would like to welcome everyone to the Inaugural Miami Beach Bowl. We promise you’ve never experienced football... Quite. Like. This. Ready?

For Your Next Play, Visit Trimention.com

555 Washington Avenue • Miami Beach, Florida 33139

12/22/142:00pmMIAMI

MARLINSPARK

INAUGURAL GAME

www.MiamiBeachBowl.com

THiNKMiAMi

THiNKHOT

THiNKSUN

THiNKSEXY

THiNKSTYLE

305.858.3155

geheredia@trimention.com

www.trimention.com

555 Washington Ave. Suite 310Miami Beach, FL 33139

THiNK PASSION