Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure) aw 2014
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Transcript of Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure) aw 2014
Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure)
A/W 2014
Christina LaiDigital Content & Social Media Marketing
Consultant
Photography by Christina Lai
LCD Drinks Machine
LCX, Tsim Sha Tsui
On top of ice cold rehydration, it provides real-time news headlines, apps (such as weather, finance, LCX’s own) and enables 3 video/static ads to run simultaneously.
Photography by Christina Lai
Interactive Mall Directories
Harbour City, Tsim Sha Tsui
Helping lost visitors with navigation, this touch screen display allows foreign language speakers to contact a concierge via live video call.
Photography by Christina Lai
Shopping Mall Apps
New Town Plaza
Users scan to download. Features include tracking your parked car and alerts when your restaurant table’s e-ticket no. is called.
Photography by Christina Lai
Shopping Mall Apps
Harbour City x Soda
Soda loyalty card app redeemable point station. Perks can be redeemed in brand shops and restaurants.
Photography by Christina Lai
Contextual Video Streaming
New Town Plaza, Sha Tin
ISA store, Tsim Sha Tsui
Photography by Christina Lai
Skincare & Beauty Personalisation
FANCL House
Stores are filled with digital monitors and analysers to accurately assess aspects of skin and demonstrate scientific effects of tailored product solutions.
Photography by Christina Lai
QR Food Packaging
Supermarket customers scan QR to authenticate product, source production methods, safety standards and engage with brand/supplier online.
Photography by Christina Lai
QR Recruitment Ads
Baleno (casual boutique)
Baleno displays its QR integrated recruitment adverts to attract passerby candidates to register for an interview.
Photography by Christina Lai
QR Shop-able Wall Ads
A wall poster ad that allows smartphone users to shop for Buddhist meditation books and music inside MTR stations.
Photography by Christina Lai
Information/Social Media SpotOcean Park
Ocean ParkInitial
Photography by Christina Lai
Digital Exhibitions
Rotating exhibition of Swedish/Finnish illustrator Tove Jansson’s art at LCX shopping mall, to celebrate opening of Hong Kong’s first Moomin character themed cafe.
Photography by Christina Lai
Motion-Sensor Attractions
Grand Century Plaza, Mong Kok
Games like these are popular for all ages inside and outside shopping malls,, especially if cartoon characters feature as photo, video and social sharing opportunities.
Photography by Christina Lai
Fitness Tracker Machine
Targeted at health conscious MTR passengers, users can test the embedded giant watch face on the machine before purchasing the normal sized version.
Photography by Christina Lai
Health Supplement Machines
Photography by Christina Lai
Thanks for watching!
About Christina Lai
London based Digital Content & Social Media Marketing Consultant Experienced in Owned, Earned Media & PPC Hootsuite & Google AdWords Cert
For more presentations like these, contact
[email protected] uk.linkedin.com/in/christinalai1 Twitter @ChristinaLai1 WeChat @ChristinaLai1 (QR code)