HomeShop18 Samsung Galaxy SIII Case Study
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Transcript of HomeShop18 Samsung Galaxy SIII Case Study
Samsung Galaxy SIII
Contest
Campaign Objective
• Leverage HomeShop18.com and Samsung Mobiles’ association via
Social Media
• Increase traction on Homeshop18.com
What we did?
• Asked users 5 questions, about SIII & Homeshop18
• Asked users to state why they deserved to win the Samsung Galaxy
SIII
• Gave users 5 clues which lead to the Facebook Timeline or onto
the website
• The fastest to answer with a combination of the wittiest answer
was our Winner!
7899
Entries
66422
Shares
15602
Impressions
11994
Fans Increase
1
Winner
The Results
How we promoted the SIII on Facebook
Average interactions on each Samsung Galaxy SIII Post - 1500
Followers were excited & retwteed about the SIII giveaway.
Cross Promotion for optimized Digital
Outreach
Interactions
Winner’s Entry
Winner’s Name – Bhavyash Ag
Time – 40 seconds
Winner’s Entry –
“My pet's name is SAM. A very grumpy uncle bought
one off the store... need to show him that e-
shopping is cool too ;) This would be my eighth
product off HomeShop18... Only this ones going to
be FREE!!! :D”
Insights
Monthly
Active
Users -
7060
Insights
3000+ Clicks from Website to Application
What we achieved?
• Excitement amongst Fans, Followers & Audiences across digital
• 7,899 Entries with 66000+ viral Shares
• Addition of 10000+ fans on Facebook (Organic)
• 3000+ clicks on HomeShop18’s website via the Samsung Application
• Brands working together on social media is the new wave. #MindShift
• 2,00,000+ outreach on Facebook via Posts
• About 9,00,000+ viral outreach via the application