Campaign – Shoppers Bag

Platform – Social Media | Facebook

Client – HomeShop18

Agency – MindShift Interactive

Shoppers BagShoppers Bag

Pick a Shopping Bag to get started…

Want to know what we’re talking about?Want to know what we’re talking about?

Follow a shopaholics journey…

How To Play?How To Play?

Pick up a shopping bag

Choose a number from 1 - 18

Answer the question

Share and win!

Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18

Step 1: REACH THE SHOPPERS BAG

Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18

Step 2: Select a Number and answer a Simple Question for Us!

Step 3: Access the Website to get clues

Interesting Trivia and Fun Questions that you can

answer!

Two Bumper Prizes for the Grand Prize – Tablets!

Prizes worth Rs.35,000 up for grabs.

Daily winners on Shoppers bagDaily winners on Shoppers bag

Engagement via ContentEngagement via Content

Average Likes per Post on Facebook – 150+

Number CrunchingNumber Crunching

SHARED 1,80,000+ Times (Daily – 10K Shares)

SHOPPING BAGS CHOSEN 4,645

Played by 8,000 People

Website Traffic increase – 2X Of General FB Clicks

• Simple things like Sharing and tagging work• The interactive aspect of the contest helped to get a high number of plays• Connecting back to the website ensures a higher ROI for the brand and

the consumer• Talking about surpassed 30000+ taking engagement ratio to an all time

high - 17%

InsightsInsights

Thank you

www.mindshiftinteractive.com