Why loving local is so in right now

Satisfied shoppers

Are online shoppers?

Aus has highest no of online shoppers

Upheavel & change = opportunity?

Theatre Movies TV Internet

downloads and piracy

Upheavel & change = opportunity?

Agricultural Industrial Services Experiences

First world problems?

The evolving consumer

Expect information

Status

Want to add to their skills and experiences

Crave a sense of community

Localism

Began in 1980s as a local food movement ‘locavores’

Localism

Evolving to a shop local movement

The Mainstreet Advantage Wise

spending of money

Don’t have to travel far, good for the environment

Are speaking to local experts

Connection

Opportunities

Become the experts on your goods Share that knowledge in new ways Make buying or finding out about you

instant and easy Create opportunities to add to the

skills and knowledge of your customers

How

Storytelling

Storytelling in action

Work together

Ideas to implement today How are you describing

yourself? How can you tell more people about how you are?

Customer stories online Can you find out a bit

more about some of your products and feature them?

Can you join with fellow shops and build a sense of community?

Remember…

People want status, experiences and information

Localism adds to that sense of community, making wise purchase decisions and contributing to society

Telling the story of us, our products or our area will connect us to our customers in new, authentic ways.

About us

thelocalexperience.com.au

projects@thelocalexperience.com.au

Twitter @localexperience

Facebook.com/Thelocalexperience

Roberta Styles-Wood on LinkedIn