April 25, 2012

Demystifying Twitter

Candace Kuss, ECD H+K Interactive Lab

D2 Energy

@CandaceKuss / #HKD2

#HKD2

“Twitter is an information network”

06.2012 source: Twitter

45%+

percent of

tweets

originate

from

mobile

devices 09.2011 source: Twitter

via allthingsd.com

Twitter for Business

June 2009 / source: Biz Stone, Co-Founder at Hill + Knowlton Cannes Lions Seminar

@Omega2012Clock

Launched more as a response tool, than engagement device

At #1YearToGo, the account is able to correct inaccurate tweets in real time

It’s not always about being popular

News seeks the fastest technology available

Tweets + Retweets speed news distribution

GE Launch: 91.2% of mentions via Twitter

04.2012 / source: H+K via Radian6

What kind of people use Twitter?

Twitter says:

06.2011 source: Twitter UK GM Tony Wang at #HKD2 London

People and Brands

and Governments

and journalists (and of course bloggers)

Twitter Ads

Where ad agencies are looking to buy ads

Feb 2012 / source: STRATA report via Marketingland.com

89% of agencies saying they are planning

on spending ad dollars with Facebook, while

only 39% plan on using Twitter, and 18%

plan on using Google+. YouTube beat out

Google+ with 36% saying they plan on

spending ad dollars there and 21% said they

would use LinkedIn

Where might you buy ads?

Feb 2012 / source: STRATA report via Marketingland.com

Ads = Promoted Accounts, Trends, Tweets

Getting your message to the top

April 25, 2012

Please follow us:

@CandaceKuss / @HK_London / @HK_Energy

#HKD2

#Thanks