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Copyright O’Brien’s Response Management Inc. 2012 D2 Energy London April 26, 2012 Tim O’Leary, VP Communications
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Copyright O’Brien’s Response Management Inc. 2012
D2 Energy
London
April 26, 2012
Tim O’Leary, VP Communications
About O’Brien’s
O'Brien's Response Management is a leading provider of
crisis and emergency management services.
We help our clients become more resilient by enabling
them to Prepare, Respond, Communicate and Recover
before, during and after a crisis.
O’Brien’s Response Management is a wholly-owned
subsidiary of SEACOR Holdings (NYSE: CKH).
PIER Systems
The idea for PIER
received its start
after a major
pipeline explosion
and fire.
June 11,1999
PIER Helps You Communicate More Efficiently
…helping you manage the flow
of information…between you
and your audience.
Who uses PIER?
Managing Communications Efficiently…
…by tightly integrating important
communications functions.
Reach Your Audience Quickly
Through Appropriate Channels
Making Inquiries Easy
Provide Answers Quickly
Easily Create Documents for Review and
Approval
One-Click Publishing to Website
Quickly Distribute Direct to Individuals
Inquiries Arrive via Multiple Channels
Inquiries Sent To Pre-Selected People
AUTOMATIC
PIER Forms
•Quick creation of any data
input forms.
•Used for managing
“Suggestions” and as Claims
Intake form.
•Automated distribution via
email.
•Data exported to Excel.
•Integrated within PIER
website.
MediaTools
Monitoring & Clips
integrated in PIER
Common Platform
Gulf Oil Spill Joint Information Center
A single PIER system provided:
• 155 Million+ individual deliveries of web content.
• Distribution of over 7 Terabytes of information.
• Receipt and response to 67,000 Inquiries.
• Receipt and routing of over 8,000 claim forms.
• Receipt and routing of 40,000 suggestion forms.
• Distribution of over 36 Million emails.
• Delivery of over 30,000 text messages.
• Creation of 10,000+ documents.
The New Normal
Old New
Gov & RP “one voice” Independent & Antagonistic
Media provides response facts Media attracts eyes through
black hat drama
Distribute releases Interact with multiple audiences
Informed through traditional Informed through websites and
social media
Printed information Live video, images, webcasts
Response info priority Political message priority
Passive public Adm Allen: public participation in
all future events
Direct
communication
and interaction
Highly scalable Government Relations (local, state, national)
and Community Relations operation essential.
Up to 12 simultaneous live video feeds.
Live webcasts with live chat.
“Widgets.”
Advanced Communications Technology a Certainty
in Next Event
1. All Politics are Local.
2. All News is Local.
3. All Problems are Local.
4. All Solutions are Local.
Lessons Learned
