Hospitality ServicesCreative marketing strategy for hotels, restaurants, and wineries

menuInteractive p. 3-6Sales Team Help p. 7-10Copywriting p. 11-12

Speaking p. 13-14Consulting p. 15-16Examples p. 17-20

social media | online reputation management | blogs

interactive

social media packageI’ll manage Facebook and Twitter on a continuing basis. We’ll work together to develop timely content that keeps your fans and followers engaged without turning them off.

The Content Bank – A 10-15 page bank of material to be used to supplement promotional postings.

Messaging Calendar – A regular calendar of topics and promotions to use as content, so that your posts are targeting specific revenue goals rather than just random updates.

The Weekly Update – A weekly worksheet and/or phone meeting to fill me in on what’s happening.

protect your rep

I’ll respond to online reviews on your behalf within 48 hours of posting and provide continued monitoring to identify trends.

Online Reputation Deep Dive – Detailed analysis of business and up to four competitors as they appear on all online review sites and social media channels, with ideas for next steps.

Response Templates – A set of templates written in the appropriate brand voice designed to address most common complaints.

Internal Promotion – Branded materials for an in-house campaign to focus associates on the need to drive online review site scores with excellent service delivery.

blogging

I’ll help you launch a blog, from title to post, and work with vendors to make it happen.

Identity Development – A title and/or tagline; an identity statement that can be used as the blog’s About page; and a style guide that will codify what is on- and off-brand for the blog.

Editorial Calendar – A monthly calendar of topics to use as content and a list of suggested regular columns and features.

Editorial Coordination – Copy-editing and coordination of posts, including identifying appropriate images.

bench strength shop calls| interim dosm | competitive analysis

sales team help

bench strength shops

Have you ever wished you could be a fly on the wall of a potential hire’s office so you could observe what really happens when a client calls? Whether you are filling a position or trying to get ahead of team attrition, I will contact competitor sellers to identify strong candidates for your openings. Based on the parameters you specify, I will execute detailed shop calls and follow up with a written report and recommendations.

interim dosm

I will act as your interim Director of Sales and Marketing, overseeing the day-to-day operations of the sales team, including:

• Maintaining existing business relationships.• Driving sales solicitation and production.• Mentoring staff members.• Working collaboratively with GM and other departments.• Leading or attending meetings as outlined by GM/ownership. • Monitoring sales productivity and pace.• Creating and implementing action plans to impact need areas.

crush the competitionI’ll monitor the way you and your competitors appear online, identifying trends and new developments from both the consumer and corporate perspectives. Sites to be monitored include:

BlogsTwitterFacebookCorporate WebsiteTripAdvisorOrbitz

TravelocityExpediaHotels.comPricelineYelpFlyerTalk

website| email marketing | collateral

copywriting

optionsWebsite Copy PackageIncludes unlimited creative work, editorial reviews, and number of pages. I’ll start from scratch or use what you have to create a website that truly represents your brand and image to visitors.

Blog Package Includes four blog posts per month with unlimited creative work, editorial reviews, word count, and image selection.

Small Bite PackageIf you need less than what I’ve listed above, copywriting is available at an hourly rate.

workshop| panel discussion| keynote

speaking engagements

topics

• Hit the Road: Travel Trends in Social Media

• Maximizing Online Reviews

• Under the Radar: How Ignoring Online is Undermining Your Business

• LinkedIn for Hotel Sellers

• Ideation: 50 Blog Topics in Two Hours or Less

• Interactive Launch: How to Use Tech for Opening

{additional & custom topics available upon request.}

launch| transition| acquisition

customized marketing consulting

offeringsAs a full-service marketing consultancy and hospitality resource, I am open to all kinds of projects. Some past consulting assignments:

• Creating a pre- and post-opening marketing plan for a new café.• Analyzing group buying sites for profitability and ROI.• Completing annual budget for a hotel after an ownership change.• Writing staff manuals for servers and culinary staff.• Establishing SOPs for a hotel sales team after a management transition.

Please contact me directly to discuss these types of projects.

napa hotel | florida restaurant | boston hotel

case studies & examples

napa hotelWith changes in both ownership and management, this small property needed a new identity on the web. We created custom trip planners with insider tips for different traveler personas.

dog loverfrugalista

napa nativesipper

thrill seeker

florida restaurant

Special Events via FacebookSept. Wine Tasting: Strongest revenue performance ever

Nov. Cooking Demo: Sold out event; sold highest amount of retail product ever

{2009}April 14 0 fansApril 16 296 fansMay 25 463 fansJuly 15 655 fansOct. 6 923 fansDec. 3 1009 fans

{2010}Dec. 31 1,979 fans

{a grassroots campaign fit with the restaurant’s brand. using facebook drove results.}

boston hotelCampaign started in August Results as of November

{increased ranking ten places in four months}

404.964.5765

susan.barry@hive-marketing.com

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