Hoosier Hospitality Conference - Marketing Integration
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Transcript of Hoosier Hospitality Conference - Marketing Integration
yourmindframe.com
#HHC11
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225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
75%Social media users say email is the best way
for companies to communicate
70MTweets Sent a Day
138%increase in spending byemail consumers than traditional consumers
1,833,88028-64 who live in Indiana
300,000New Twitter Accounts
Created Every Day
10,000New Foursquare Accounts
Created Every Day
700MFacebook Accounts
However...there is a problem
with statisticsand trends
We focus everything on brand awareness
from benches and billboards
to direct mail and event marketing
We forget that the shift is to the customer
It is about WHO instead of how many
Why is communication changing?
2012
Starting to Capture
• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
Capturing is about engagement with
people
Loyalty is not about them being loyal to you...
It is about listening for the content THEY want to...
hear, consume, and remember.
Capturing throughFacebook Ads
A Case Study
$305.20
785,000 impressions
340 clicks
$3000 / month
7,500,000 impressions
10,2000 clicks
Educate the people on what you offer, how
and why
Stories give us context and context helps us
understand things
Stories inspire more people to action
Compel to opt-in and JOIN the community or
fans and customers
Ask individuals to purchase via mail, email, Facebook, Twitter, and text
messaging
They first need to be involved in the process
in order to deliver the right messaging, technology, and
product
Allow new and past customers to share
their experience working with your
company
Creating brand advocates is just as
important as creating brand awareness
Data should be used not only to report
but to inform
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Company: YourMindFrame.com
• Email: [email protected]
• Phone: 1-765-610-5965
