MARkETUnited Millers Ltd are one of the largest food manufacturing companies in Kenya. Their products are sold to customers within the East African market and the company currently enjoys a substantial market share in the Western Kenya region.

The company caters for all classes of customers in this highly competitive market with 25%, 60% and 15% going to the low, medium and high income earners respectively.

Innovative processing technology improved the quality of products and the simultaneous re-designing and branding campaign was undertaken from the year 2009. This campaign led to the introduction of the ‘Live United ‘ slogan to capitalise on its historic brands and cross-sell ability of the entire range of products manufactured for the smarter and more knowledgeable growing middle class market, leading to improved turn over.

AChIEvEMEnTSISO CertificationIn 2010 United Millers Limited was awarded the Bureau Veritas (ISO 9001:2008) certification, a symbol of excellence recognised internationally and a valuable asset for the company’s management system.

The company seeks to differentiate itself from other manufacturers in the market and the

certification assists the company in ensuring that the quality of the products conforms to the Standards of the International Organisation for Standardisation.SuperbrandsDue to their brands’ quality, reliability and popularity, United Millers was first awarded the

honour of Superbrand 2012-2014 and by continually improving its products and services was then awarded again for the year 2015-2016. Industry Resource Efficient And Cleaner Award 2012 (Energy + Water Management)The company was awarded for having implemented systems of conserving energy in terms of power and electricity used in the production process as well as water which is an essential input in the milling process. A Touch Of Kenya Mark 2015A Touch of Kenya seeks to

position United Millers products as premium

products in the local and international markets. This Increases

competitiveness of their products and

services and stimulates demand.

New Product LaunchesEarly this year, United Millers successfully launched the new Classic Premium Bread Range and the New Fortified Tropicana Chapati Flour.

hISToRyUnited Millers Ltd has striven to produce

quality food products since 1977 and this commitment has gone a long way in building consumer satisfaction and loyalty.

Product brands were in the market from day one, but substantial resources were put in place from 2009 to improve packaging as well as increasing the level of product brand promotions through various marketing activities.

The product brands have undergone continuous improvement in quality due to technological advancement in laboratory testing of raw materials and use of state of the art equipment and machinery for production.

United Millers is one of largest employers in the Western Kenya region employing over 1,000 persons in both its manufacturing and trading (depot) facilities.

Headquartered in Kisumu, the company has a regional footprint with Wheat Millls, Maize Mill and Bakery in Kisumu, edible oil, fats and soap manufacturing facility in Nakuru and depots in Kisumu, Nakuru, Webuye and Busia.

PRoduCTUnited Millers produces and sells products in a range of categories. Chief amongst these are:-Wheat Flour• Tropicana Home Baking Flour (Fortified)• Tropicana Self Raising (Fortified)• Tropicana Chapati (Fortified)• Tropicana Atta Mark1 (Fortified)• United Bakers Flour (Fortified)Mandazi Mixes• Umix Mandazi Flour (Fortified)• Cinnamix Mandazi Flour (Fortified)Maize Flour• Jambo Maize Flour (Fortified)Bakery Products• United Classic Premium Bread• United Sandwich Premium Bread

• United Burger Buns• United Hotdog Rolls

• United Sweet SconesOil and Fats

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• Criso Vegetable Cooking Oil (Fortified)• Royale Yellow Cooking Fat (Fortified)• Bibo Yellow Cooking fat (Fortified)• Seefa White Vegetable Cooking Fat (Fortified)• Salina Bakers FatSoap Products• Simba Multi-purpose Bar Soap• Toyo Multi-purpose Bar Soap• Kwanga Multi-purpose Bar Soap

RECEnT dEvEloPMEnTSThe fortification of various products has been beneficial in improving the populations health by providing additional Vitamins and Minerals which were lacking in the common every day diet but which are essential to the human body.

United Millers constantly refine and add to their product range and some recent additions have been:-

Tropicana Chapati Flour (Fortified)United Classic Premium Bread rangeUnited Sandwich Premium Bread rangeThe company has also recently improved its

distribution by opening new Depots located in Kibuye, Busia and Nairobi

PRoMoTIonUnited Millers develops campaigns that cut across all media with the aim of reaching out to the ever-growing market:-Above the line Advertising• Print media

- Magazines,

Newspapers, Directories and Journals

• Radio - Spot ads, Activations, Presenter mentions

•Outdoor - Billboards, Vehicle brandings, Wall brandings

•Digital- Google Optimisation, interactive social media activation, up-to-date website

Below the Line Advertising• Road shows, Trade fairs and Exhibitions.• Point of sale at their depots, Supermarkets,

Wholesale and Retail outlets.Corporate Social Responsibility• United Millers Ltd had collaborated with KYFA

(Kisumu Youth Football Association) in planting 10,000 trees in schools across the city of Kisumu. This year the company has sponsored the entire KYFA league football season and the sum given will be used for school fees and to run the activities of the sports club, as well as purchasing sporting kits and gears.

• The company regularly supports various orphanage centres within Kisumu county.

BRAnd vAluESVISIONTo be the leading manufacturer of high quality products within the East African region.

MISSIONUnited Millers Limited is committed to use high quality inputs, latest process technologies, highly skilled man power, affordable price control for all products and continual improvement of their Quality Management System. They will continue to grow and expand their business to keep pace with the demands of the growing population and its needs, enriching the lives of all stakeholders.CORE VALUES• Customer Focus•Quality• Professionalism• Team Work• Integrity• Social Responsibility and Environmental

ConcernsThe United Logo which is a letter ‘U’ to

signify that indeed YOU the customer are their greatest asset and their number one

priority. They are here for YOU. A friendly sign.

The quality of flour, to a large extent, depends on the quality of the wheat, and milling the wheat into premium-grade flour requires an in-depth knowledge of every process. United Millers modern Swiss Milling machinery offers state-of-the-art process technologies for the production of consistently high-quality flour.

United Millers Ltd guarantees that its products meet the highest standards and are tailored to the customer’s needs. The consumer can rest assured

that they will get outstanding product quality every time

because they invest in only the best equipment.LABORATORY TESTINGUnited Millers strictly monitor ALL their raw material and finished product quality through a well-equipped modern laboratory with highly trained and qualified technicians. They ensure every batch of raw material is tested for quality as well as ensuring finished goods meet set standards.

Things you didn’t know aboutunited Millers

The company started its activities in 1977.

United Millers was amongst the first companies to carry out the Fortification Programme.

The first to use the easy to open tamper evident seal on their bread products.

Among the first to incorporate ‘A touch of Kenya’ mark on its product packaging.

To date they have managed to Fortify all their Flour, Oil and Fat products.

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