Hidalgo County ASSET MAPPING AND Strategic planning Project
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Transcript of Hidalgo County ASSET MAPPING AND Strategic planning Project
HIDALGO COUNTY ASSET MAPPING AND STRATEGIC PLANNING PROJECT
Agenda Project Team Project Overview Work Plan Asset Mapping Process Strategic Planning Process
Project Team
Project Team Project Advisor, Brian Kelsey Strategic Planner, Cristina Trevino Project Director, Michael Uhrbrock Database Specialist, Sai Mullapudi GIS Specialist, Isaac Longoria Faculty Advisor, Dr. Aziza Zemrani, MPA program Graduate Researchers, MPA students:
Victor de Leon Sylvia Quinones Edgar Cantu
Graphics Designer, Roberto Castro
Project Advisor – Brian Kelsey President, Civic Analytics Asset mapping and CEDS
Co-authored Measuring Regional Innovation with Randall Kempner at the Council on Competitiveness
Advisor to the Southwest Missouri Workforce Investment Board and Quad-States Regional Transformation partnership to develop an asset map
Wrote Capital Area’s CEDS and serves as lead staff for CEDS implementation activities
Strategic Planner – Cris Trevino President, MSI Consulting Strategic Planning
Facilitated MAHI’s strategic planning efforts since 2000
Facilitated a 18-month community-based planning process to develop the Edinburg 2020 strategic plan
Conducted a comprehensive SWOT analysis for the Tejano Center for Community Concern in Houston
Project Director – Michael Uhrbrock Associate Director for Economic
Development, UTPA Market research and economic
development Conducted community assessment study
for Hidalgo County Head Start to determine the strengths and needs of the community
Worked on various economic development projects for Edinburg, McAllen, and Delta Region.
Programmer – Sai Mullapudi Data Center Director, UTPA Data, programming, and economic
impact Does our programming for our surveys Does economic impact analysis Provides census and demographic data and
analysis
GIS Specialist – Isaac Longoria GIS Specialist, Data Center, UTPA GIS software and mapping
Degree in Geography Worked on a variety of GIS mapping
projects
Faculty Advisor – Dr. Aziza Zemrani Assistant Professor, UTPA Public Administration Program
Other Team Members Graduate Students, MPA students
Victor de Leon Sylvia Quinones Edgar Cantu
Graphic Designer Roberto Castro
Project Overview
Project Background Hidalgo County wants to strengthen its
competitive position within state, national, and global markets
Hidalgo County applied for and received a U.S. Department of Commerce/Economic Development Administration grant to develop a countywide Comprehensive Economic Development Strategy
County put out Request for Proposals for consultant
UTPA awarded contract
Scope of Services Prepare an Asset Map Prepare a Strategic Plan
Asset Map Provide county’s leadership with an
understanding of the area’s asset base Identify “gap” areas that require further
investment Provide a baseline for launching the
strategic planning process Measure future progress toward regional
prosperity Focus on the health care industry
Strategic Plan Launch the strategic planning process Assist County in preparation of a five-
year CEDSs Provide the County’s leadership with a
strategy for improving its overall competitive position.
Work Plan
Work Plan TimeLineACTIVITY START END
Asset Mapping Week 0 Week 24-Create Project Team Week 0 Week 2
-Project Scoping and Goal Setting Week 3 Week 4
-Level 1 Asset Identification Week 5 Week 8
-Level 2 Evaluation of Assets Week 9 Week 12
-Level 3 Comprehensive Assessment of Health Care Industry Week 13 Week 20
-Review and Dissemination of Asset Map Week 21 Week 24
Strategic Plan Week 24 Week 52
-Review Asset Map Results Week 25 Week 28
-Visioning Week 29 Week 32
-Goal and Objectives Week 33 Week 36
-Action Plan Week 37 Week 40
-Write Strategic Plan Week 41 Week 44
-Presentation and Dissemination of Strategic Plan Week 45 Week 48
Brian Kelsey, Civic Analytics
Asset Mapping Process
Create Project Team Identify five to ten people to serve on
the asset mapping committee. This group will help shape the collection, interpretation, and communication of data
Project Scoping and Goal Setting Establish a clear goal/objective
statement Define the region Identify peer counties/regions for
benchmarking and/or competitive analysis
Level 1 Asset Identification Review existing studies, reports, media
stories, and economic development marketing materials for the county
Conduct one-on-one interviews with asset mapping committee to start the asset inventory
Start collecting data from public sources
Level 2 Evaluation of Assets Continue collecting and analyzing public
use data Conduct stakeholder interviews
Level 3 Health Care Industry Assmt. Collect and analyze public use data related
to health care industry Develop inventory of facilities,
specializations and competitive advantages Conduct surveys of: 1) health care
institutions and practitioners ) businesses and 3) public
Conduct interviews with health care experts and other stakeholders
Review and Dissemination Finalize asset mapping database Work with asset mapping committee to
identify communication mediums—i.e. website, report, media, blogs, public meetings, etc.
Start telling the story
Cristina Trevino, MSI Consulting
Work Plan - Strategic Planning
Review Asset Map Results Compile a “State of Hidalgo County”
economic profile that answers: Where is Hidalgo County economically today?
The “State of Hidalgo County” economic profile and asset mapping results will serve as the basis for an informed strategic planning process
Visioning Orient Strategy Committee on strategic
planning process, committee function and proposed strategic planning outcomes
Add committee members (if necessary) to reflect expertise in priority areas identified by the asset mapping process
Create a shared vision for economic and workforce development in the county and the region, upon review of the community assets and needs with community input
Goals and Objectives Conduct SWOT analysis with participation
from strategy committee and key leaders Identify strategic issues most likely to
impact the economic future of the county and region
Select the priority issues to be addressed in the strategic plan, focused on the highest priority needs, concentrating on those things that can be changed or at least influenced
Action Planning Strategy Committee divides into working
groups, one for each critical issue selected
Each working group develops an action plan addressing its critical issue
Write Strategic Plan Strategy Committee reconvenes Work groups present action plans to Strategy
Committee Strategy Committee makes recommendations
on combined action plans Integrate action plans into the first draft of
the strategic plan Present draft to obtain community feedback Final strategic plan is completed and
published
Presentation and Dissemination Create dissemination plan Implement dissemination plan Establish a system for ongoing
evaluation and modification of strategic plan