Communication Asset Mapping in Practice
-
Upload
university-of-greenwich -
Category
Data & Analytics
-
view
245 -
download
2
Transcript of Communication Asset Mapping in Practice
![Page 1: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/1.jpg)
Communication Asset Mapping: Practical Example
Dr. Gauti SigthorssonCreative Professions and Digital ArtsUniversity of Greenwich
![Page 2: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/2.jpg)
Communication assets:
"Physical components of the urban environment that residents consider positive spaces of social and community interaction" (MetaConnects).
The inspiration here comes from the work of the MetaConnects group at the University of Southern California, who apply community asset mapping (Kretzmann and McKnight) to questions of communication at the level of urban neighbourhoods.
They also have a fantastic research toolkit.
![Page 3: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/3.jpg)
What to look for:
Hotspots: Gathering zones.
Comfort zones: Community institutions and locations that residents feel most connected to.
![Page 4: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/4.jpg)
How? Here's one simple, DIY approach...
![Page 5: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/5.jpg)
Demarcate areas of interest:
![Page 6: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/6.jpg)
Declare your aims:Decide on 1-3 things to look for:
● What do you want recorded (other than location)?● How should it be recorded? (Photos, notes, sketches, interviews, video…)
![Page 7: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/7.jpg)
Note each location on a printed map
![Page 8: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/8.jpg)
Tools (for collecting data, making it usable)
![Page 9: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/9.jpg)
Tools:1. Map printouts of the location to be studied + pencils2. A basic smartphone that can connect to wi-fi (for uploading pictures, notes).3. Shared Google Drive folder for gathering images, notes, etc.4. Shared spreadsheet (location, notes and image URLs) to create map layers.5. A Google My Maps map to share initial results among participants, so
everyone can see what's been done.
![Page 10: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/10.jpg)
Why use Google Apps for this?Students already use this for University email.
Free, consumer-level tools for data-gathering.
Easy to use on smartphones and desktop, with dedicated apps available.
Easy to link images to points on the map (lat/lon).
![Page 11: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/11.jpg)
Map and spreadsheets in main folder, images in subfolders
Shared folder
Only invited team members can edit, to minimise errors, and ensure accountability for data entry (we need to know who did what when).
![Page 12: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/12.jpg)
Making the data usable: Avoiding / correcting errors
![Page 13: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/13.jpg)
Address errors: If these are uploaded, they'll have to be fixed in the map data table. More work.
![Page 14: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/14.jpg)
Error message, faulty location data
![Page 15: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/15.jpg)
Mistaken location
(not in Greenwich, London, UK)
![Page 16: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/16.jpg)
It pays to be precise at the outset, less cleanup later
House no. + street
Full postcode
Longtitude/latitude (from separate Google Map)
![Page 17: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/17.jpg)
Finding lon/lat coordinates
Click and hold on the precise spot you want to indicate on the map.
The longtitude and latitude appear in this box:
![Page 18: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/18.jpg)
Enter coordinates into spreadsheet (no space after comma)
![Page 19: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/19.jpg)
Upload to mapClick "Add layer", select file to upload (in this case from Google Drive).
Style the layer (marker shape, colours, etc.)
![Page 20: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/20.jpg)
Result
![Page 21: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/21.jpg)
So, why are we interested in this?
![Page 22: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/22.jpg)
Because space is a medium. It matters for understanding communications: How we use space, move within it, how we share it, demarcate it, etc. Not to mention what we hear, see, smell, touch and taste… What we do, we do in space.
![Page 23: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/23.jpg)
And we can use spatial data creatively:Mapping things that don't usually appear on maps (e.g., places to sit down, water fountains, nice views…)Developing new ways of mapping and visualising geocoded qualitative data.Creating location-based smartphone apps.Making interactive displays. ...and more.
![Page 24: Communication Asset Mapping in Practice](https://reader034.fdocuments.us/reader034/viewer/2022051501/58836b1c1a28ab536b8b621f/html5/thumbnails/24.jpg)
Contact / credits
Dr. Gauti SigthorssonDept. of Creative Professions and Digital Arts, University of Greenwichhttp://blogs.gre.ac.uk/media/Twitter: @ conceptbin
With thanks to students in MEDS1038 Media Theory and Research and MEDS1054 Communications Research