Hero honda vs other company
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Transcript of Hero honda vs other company
CONSUMER PERCEPTION ABOUT HERO-HONDA VIS-À-VIS
OTHER BIKES
Presented by:- Jubin Shah
Content
Introduction to historyObjective of the studyIntroduction Of companyKey policies and awardsComparison with other companyFinding & analysisGraphsSWOT Analysis
Contd…
SuggestionConclusionBibliography
History of the first motorcycles
19th-century dream The "safety" bicycle-bicycles with front and
rear wheels of the same size, and with a pedal crank mechanism
The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884.
The first motorcycle in 1885 is Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz Corporation).
Contd…
First steam propulsion motor-cycle was invented in the eastern U.S in 1967 with two cylinder
The first successful two-wheeler, though, was the Hildebran & Wolfmueller, patented in Munich in 1894
Objective
Nowadays vehicles have become the most valuable for any person.
The generations of today's want bikes and carComfortable to them for reaching office,
collage, etcHero Honda has very good name in
producing and selling bikesHero Honda has a good image in the eyes of
public
Introduction of hero honda
Joint venture between India's Hero Group and Japan’s Honda Motor Company
Most successful joint ventures worldwideIntroduced new generation motorcyclespossible to drive a vehicle without polluting
the roads.Over 20 million Hero Honda two wheelers
tread on Indian roads todayEvery 30 seconds, someone in India buys
Hero Honda's bikes
Contd…
Three globally benchmarked manufacturing facilities - Dharuhera and Gurgaon in Haryana and Haridwar at Uttrakhand
Capable of producing out 4.4 million units per year
3000 customer touch pointsCRM initiative - Hero Honda Passport
Program, one of the largest programs of this kind in the world
Hrithik Roshan Priyanka chopra
Awards
National safety awards for the year 2001National productivity awards for the year
2001Best slogan awards for the year 2002ICSI national awards for the year 2004ICWAI national awards for the year 2005Corporate social responsibility awards for the
year 2006Bike indian awards for the year 2007
Contd…
TNS voice of the customer awards for the year 2008
NDTV bike indian awards for the year 2008
Bajaj Auto Limited
India's largest manufacturer of scooters and motorcycles
The lowest-cost scooter maker in the world
Founder History of Bajaj Groups
Founder Chairmen Jamnalal Bajaj
Year of Establishment 1926
Industry Two - Three Wheelers
Business Groups The Bajaj Groups
Contd…
Rahul Bajaj ChairmanMadhur Bajaj Vice ChairmanRajiv Bajaj Managing DirectorSanjiv Bajaj Executive Director
Vijender Kumar the bronze medal at the Beijing Olympics, was today named as the brand ambassador of Bajaj Auto
Different Bikes
Awards
1. Most Exciting Bike of the Year 2001 for Bajaj Eliminator
2. Most Exciting Bike of the Year 2002 for Bajaj Pulsar
3. Total Customer Satisfaction 2003 for Bajaj Pulsar
4. Bike Maker of the Year 2004 for ICICI Bank 5. Bike of the Year 2004 for Bajaj Pulsar DTS &
Wind 125 6. Bike of the Year 2005 for Bajaj Discover DTS
Hero Honda dethrones Bajaj as 2-wheeler king
Largest two-wheeler company in the country. However at the end, its two-wheeler sales fell
some 30,000 units short of Bajaj. Hero Honda had sold 1.02 million
motorcycles during the yearA 26:26 joint venture between Honda of
Japan and the MunjalSplendor continues to be the best-selling
model in the Hero Honda
Contd…
Bajaj Auto, on the other hand, is the market leader in scooters with brands like Chetak and Legend.
For motorcycles, it has a technical tie up with Kawasaki of Japan.
Its motorcycle portfolio comprises of Boxer, Acer, Caliber, Pulsar and Eliminator
Research
According to Philip Kotlar, “Research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.” Following are the steps of research process.
1.Formulation of research problem2.Choice of research design3.Determining sources of data4.Designing data collection forms
5.Determining sampling size [100]6. Organizing and conducting the field survey7. Processing and analyzing the collected data8. Preparing the research report9. Conclusion
1. To know brand awareness of hero honda motorcycles
2. To know future purchaser of hero honda motorcycles
3. To know which model of hero honda bikes, he/she wants to purchase
4. To know the media by the which consumer comes to know about bikes
5. To aware about the time which customers uses to purchase bikes
6. To know that who affects the most while taking the purchase decision
7. To aware about the effect of promotional scheme on consumer
8. To aware about the purchasing criteria for purchasing hero honda
bikes
9. To aware purchase pattern of consumer of hero honda bikes
10. To know the location From which consumer purchase hero honda bikes in
Surat
11. Comparison of different Companies’ selling
0
500000
1000000
1500000
2000000
2500000
Hero Honda
Bajaj
Yamaha
Suzuki
12.Comparison of Different Bikes in different company
Company / Different facilities Bajaj Pulsur 150 Hero Honda Splendor Yahama Crux Tvs Victor
Tank capacity 18 liters 12.8 liters 11 liters 15.5 liters
Gear box 5 speed 4 speed 4 speed 4 speed
Colors Black, Sliver Black, Red, Sliver Black, Maroon Blue
Max power 12 Bhp 7.5 Bhp 7.6 Bhp 7.16 Bhp
Cubic capacity 143.9 cc 97.2 cc 105.6 cc 124.8 cc
Max speed 105 Kmph 90 Kmph 110 Kmph 85 Kmph
Different company’s bikes with different facilities
Tank capacity Liter
18
12.8 1115.5
0
510
15
20
Bajaj Pulsur150
Hero HondaSplendor
Yahama Crux Tvs Victor
Bikes
Lite
r
Gear box In Speed
5
4
4
4
0 1 2 3 4 5 6
Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
bik
e n
am
e
Speed
Max pow er In Bhp
12
7.5 7.6 7.16
0
5
10
15
Bajaj Pulsur150
Hero HondaSplendor
Yahama Crux Tvs Victor
Bikes name
Bh
p
Cubic capacity In CC
143.9
97.2
105.6
124.8
0 50 100 150 200
Bajaj Pulsur 150
Hero Honda Splendor
Yahama Crux
Tvs Victor
Bik
es N
ame
CC
SWOT Analysis
Strength of hero honda Ability to understand
customer’s needs and wants
Recognized and established brand name
Effective advertising capability
Strength of Bajaj auto
Recognized and established brand name Awarded as largest two
wheeler and Three Wheeler producers in India.
Suitable for all the class people in terms of Finance as compare to other two wheeler industries in India
Weakness
Hero honda Hero is vulnerable in
the joint venture because Honda Motor Company has so much power
Bajaj auto The resell value of
Bajaj vehicles is competently less then Hero Honda
Opportunity
Hero honda Global expansion into
the Caribbean and Central America. Expansion of target
market (include women)
Bajaj auto The company entered
joint venture with Renault and Nissan two major car makers to enter in to small car segment. Looking for launching
low cost car as nano
Threats
Hero honda Honda Motorcycles
and Scooters, India can take away market share and cause joint venture to go sour . Bajaj auto is a strong
competitor.
Bajaj auto Bajaj Automobiles in
India can take away market share and cause joint venture to go sour for Car industries.
Hero Honda automobile is a strong competitor
Suggestions
Improvement in their vehicle considering the C.C. and Maintenance cost occur after sales
Company and dealer are suggested to concentrate on advertising print Media like Hoarding, Magazines, and adverting Banner
More concentrate on consumer by creating more dealers in city
Own financial company and provide attractive finance like Low down-payment , low rate of interest to attract customers.
Contd…
Hero Honda must be increase their -bike’s tank petrol capacity -Gear box -Maximum power -Cubic capacity -Maximum Speed
Conclusion
Customer satisfaction is the one of the most major part of the buying behavior
Company has to Build strong brand awareness and credibility among its customers
Majorities of people are aware about its brand Try to produces such vehicles that attract the
customer.On technical base Bajaj is the best from others
but from our research, consumer prefer Hero Honda bike due to high resell value and low maintenance.
Bibliography
www.google.com www.Herohonda.com www.bajaj.com www.suzuki.com www.yamaha.comwww.bharattraders.com
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