Bajaj vs Hero Honda market segmentation

8/12/2019 Bajaj vs Hero Honda market segmentation

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PROJECT REPORT OF RESEARCHMETHODOLOGY ON

COMPARATIVE STUDY

OF

V/S

SUBMITED TO SUBMITED BY

Prof. SANJEEV KUMAR ANKIT RANARoll No. 7116223117

MBA 2ND

Semester

RIMT - IMCT (REGIONAL INSTITUTE OF

MANAGEMENT AND COMPUTER TECHNOLOGY)

MANDI GOBINDGARH

1


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CERTIFICATE

This is to certify that Mr. Ankit Rana has completed his project

report title Comparative Study of Baa V/S !ero !o"da uder my

super!isio" To the #est of my $o%led&e ad #elief this is his ori&ial %or$

ad this' %holly or partially' has ot #ee su#mitted for ay de&ree of this or

ay other (i!ersity"

Date) Mr. Rajesh Cha!a" Pr#je$t G%i&e '

*


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Vs.

+
http://www.herohonda.com/http://www.bajajauto.com/1024/index.asp


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AC(NO)LEDGEMENT

The research o *C#+,arati-e St%& /eteen 0ajaj an& Her#

H#n&ahas #ee &i!e to me as part of the curriculum i *,-ears Bachelor

De&ree i Busiess Admiistratio"

I ha!e tried my #est to preset this iformatio as clearly as possi#le

usi& #asic terms that I hope %ill #e compreheded #y the %idest spectrum

of researchers' aalysts ad studets for further studies"

I ha!e completed this study uder the a#le &uidace ad super!isio

of Mr. Rajesh Cha!aI %ill #e failed i my duty if I do ot ac$o%led&e

the esteemed scholarly &uidace' assistace ad $o%led&e" I ha!e recei!ed

from them to%ards fruitful ad timely completio of this %or$"

Mere ac$o%led&emet may ot redeem the de#t I o%e to my parets for

their direct.idirect support duri& the etire course of this project"

I also tha$ful to my fried %ho helped me a lot i the completio of

this project"

AN(IT RANA

/


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INDEXSr No.

1.

2.

Particuars

!ISTORY O" BAJAJ- Profile- Key Perso- !"#"# I$ro- Co%&"y His$ory- Ti%elie of e' rele"ses

Pa#$ %o

&

'. !ISTORY O" !ERO !ONDA- !o"r of Dire$ors- Co%&"y Profile

1(

(.RESEAR)! MET!ODO*O+Y

- D"$" So*re- Rese"r+ A&&ro"+- S"%&li, *i$

- D"$" Co%&le$io " A"lysis- So&e

2'

,.OBJE)TIVE O" T!E STUDY

-.ANA*YSIS AND INTERPRETATION

2,

&. RE)OMMENDATION 2&

. )ON)*USION '/

/.*IMITATION O" RESEAR)! STUDY

(1

10. BIB*IO+RAP!Y ('

0


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11. ANNEXURE (,


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2


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!"#"# A*$o li%i$e is oe of $+e l"r,es$ $'o '+eeler %"*f"$*ri, o%&"y iIi" "&"r$ fro% &ro*i, $'o '+eelers $+ey "lso %"*f"$*re $+ree '+eelersT+e o%&"y +" s$"r$e '"y ."/ i 0123 Ii$i"lly i$ *se $o i%&or$ $+e $'o'+eelers fro% o*$sie4 .*$ fro% 0131 i$ s$"r$e %"*f"$*ri, of $'o '+eelers i$+e o*$ry !y $+e ye"r 0156 !"#"# A*$o +" rolle o*$ $+eir 0664666$+ 7e+ile

!"#"# soo$ers " %o$or yles +"7e .eo%e " i$e,r"l &"r$ of $+e Ii"%ilie* " o7er $+e ye"rs +"7e o%e $o re&rese$ $+e "s&ir"$ios of %oerIi" !"#"# A*$o "lso +"s " $e+i"l $ie *& 'i$+ K"'"s"/i +e"7y i*s$ries of8"&" $o &ro*e $+e l"$es$ %o$oryles i Ii" '+i+ "re of 'orl l"ss 9*"li$yT+e !"#"# K"'"s"/i eli%i"$or +"s e%er,e s$r"i,+$ o*$ of $+e r"'i, .o"r ofK"'"s"/i +e"7y i*s$ries T+e ore .r" 7"l*es of !"#"# A*$o li%i$e il*esLe"ri,4 Io7"$io4 Perfe$io4 S&ee " Tr"s&"rey

!"#"# A*$o +"s $+ree %"*f"$*ri, *i$s i $+e o*$ry "$ A/*ri4 :"l*# "C+"/" i M"+"r"s+$r"4 'es$er Ii"4 '+i+ &ro*e ;4 T+e s"les "re ."/e .y " e$'or/ of "f$er s"les ser7ie "

%"i$e"e 'or/ s+o&s "ll o7er $+e o*$ry

!"#"# A*$o +"s &ro*$s '+i+ "$er $o e7ery se,%e$ of $+e Ii" $'o '+eeler%"r/e$ !"#"# CT 066 Dl? offers " ,re"$ 7"l*e for %oey "$ $+e e$ry le7elSi%il"rly !"#"# Diso7er 0;3 offers $+e os*%er " ,re"$ &erfor%"e 'i$+o*$%"/i, " .i, +ole i $+e &o/e$

3


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PROFILE@

Fo*er 8"%"l"l !"#"#

Ye"r of Es$".lis+%e$ 01;>

I*s$ry A*$o%o$i7e - T'o T+ree :+eelers

!*siess Gro*& T+e !"#"# Gro*&

Lis$i,s i$s oes !SE B Coe@ 366216 NSE - Coe@ !A8A8AUTO

Presee Dis$ri.*$io e$'or/ o7ers 36 o*$riesDo%i"$ &resee i Sri L"/"4 !",l"es+4Col*%.i"4 G*"$e%"l"4 Per*4 E,y&$4 Ir" "Ioesi"

8oi$ e$*re K"'"s"/i He"7y I*s$ries of 8"&"

Re,is$ere He" Offie A/*riP*e - 2006


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KEY PERSONS@

Boar of Dir$ctors

R"+*l !"#"# C+"ir%"

M"+*r !"#"# ie C+"ir%" :+ole-Ti%e Dire$or

R"#i7 !"#"# M"",i, Dire$or

S"#i7 !"#"# E?e*$i7e Dire$or

DS Me+$" :+ole-Ti%e Dire$or

K"$i/*%"r R Po"r Dire$or

S+e/+"r !"#"# Dire$or

D8 !"l"#i R"o Dire$or

8N Gore# Dire$or

SH K+" Dire$or

Mrs S*%" Kirlos/"r Dire$or

N"res+ C+"r" Dire$or

N"oo P"%"i Dire$or

M"is+ Ke#ri'"l Dire$or

P M*r"ri Dire$or

Nir"# !"#"# Dire$or

)oitt$$s of t3$ Boar

Auit )oitt$$

SH K+" C+"ir%"

D8 !"l"#i R"o

8N Gore#

N"res+ C+"r"

N"oo P"%"i

S3ar$3o$rs4 5 I%6$stors4 +ri$6a%c$ coitt$$

D8 !"l"#i R"o C+"ir%"

8N Gore#

N"res+ C+"r"

S H K+"

15
http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asp


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R$u%$ratio% coitt$$

D8 !"l"#i R"o C+"ir%"

SH K+"

N"res+ C+"r"

Re,is$ere *er $+e Ii" Co%&"ies A$4 II of 010


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C#+,an2s hist#r

Bajaj Auto came ito e?istece o No!em#er *4' 14/0 as M.s Bachraj Tradi&9orporatio 7ri!ate 6imited" It started off #y selli& imported t%o, ad three,%heelers iIdia" I 1404' it o#taied licese from theGo!ermet of Idiato maufacture t%o, ad

three,%heelers ad it %et pu#lic i145" I 1425' it rolled out its 155'555th !ehicle" I1422' it maa&ed to produce ad sell 155'555 !ehicles i a si&le fiacial year" I 1430'it started produci& at >aluj i Aura&a#ad"I 143' it maa&ed to produce ad sell055'555 !ehicles i a si&le fiacial year" I 1440'it rolled out its te millioth !ehiclead produced ad sold 1 millio !ehicles i a year"

Ti+e!ine #3 ne re!eases

1421, three,%heeler &oods carrier

142*, Bajaj 9heta$

142, Bajaj ;uper

1422, Rear e&ie Autoric$sha%

1431, Bajaj M,05

143, Bajaj M,35' @a%asa$i Bajaj @B155

1445, Bajaj ;uy

144/, Bajaj 9lassic

1440, Bajaj ;uper ?cel

1442, @a%asa$i Bajaj Bo?er' Rear &ie Diesel Autoric$sha%

1443, @a%asa$i Bajaj 9ali#er' 6e&ed8Idia=s first four,stro$e scooter:

*555, Bajaj ;affire

*551, limiator' 7ulsar

*55+, 9ali#er110' Bajaj >id1*0' Bajaj 7ulsar

*55/ , Bajaj 9T 155' Ne% Bajaj 9heta$ /,stro$e %ith >oder Gear' Bajaj

Disco!er DT;,i *550, Bajaj >a!e' Bajaj A!e&er'Bajaj Disco!er

*55, Bajaj 7latia

*552, Bajaj 7ulsar,*55

;ome of the models that Bajaj ma$es 8or has made: are)

S$##ters

o Bajaj ;uyo Bajaj 9heta$

o Bajaj 9u#

o Bajaj ;uper

o Bajaj >a!e

o Bajaj 6e&ed

1*
http://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit


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M#t#r$$!es

o @a%asa$i limiator

o Bajaj 7ulsar

o Bajaj @a%asa$i >id 1*0

o Bajaj Bo?ero Bajaj 9T 155

o Bajaj 7latia

o Bajaj 9ali#er

o Bajaj Disco!er

o Bajaj A!e&er

4,$#+in5 M#&e!s

Bajaj 7ulsar **5 DT;,i

Bajaj @rystal Bajaj Blade

Bajaj ;oic

Ne I+a5e

The compay' o!er the last decade has successfully cha&ed its ima&e from a scootermaufacturer to a t%o %heeler maufacturer' product ra&e ra&i& from ;cooterettes to;cooters to Motorcycle" Its real &ro%th i um#ers has come i the last / years aftersuccessful itroductio of a fe% models i the motorcycle se&met"

The compay is headed #yRahul Bajaj%ho is %orth more tha (;C1"0 #illio"

1+
http://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/w/index.php?title=Bajaj_Krystal&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edithttp://en.wikipedia.org/wiki/Rahul_Bajaj


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1/


15/47

Idia has the lar&est um#er of t%o %heelers i the %orld %ith /1" millio!ehicles" Idia has a mi? of +5 percet automo#iles ad 25 percet t%o %heelers i thecoutry" Idia %as the secod lar&est t%o %heeler maufacturer i the %orld starti& ithe 1405s %ith the #irth of Automo#ile 7roducts of Idia 8A7I: that maufacturedscooters" A7I maufactured the 6am#rettas #ut' aother compay' Bajaj Auto 6td"surpassed A7I ad remaied throu&h the tur of the cetury from its associatio %ith7ia&&io of Italy 8maufacturer of Eespa:"

The licese raj that e?isted #et%ee the14/5s to1435s i Idia' did ot allo% forei&

compaies to eter the mar$et ad imports %ere ti&htly cotrolled" This re&ulatory maFe'#efore the ecoomic li#eraliFatio' made #usiess easier for local players to ha!e asellers mar$et" 9ustomers i Idia %ere forced to %ait 1* years to #uy a scooter fromBajaj" The 9O of Bajaj commeted that he did ot eed a mar$eti& departmet' oly adispatch departmet" By the year 1445' Bajaj had a %aiti& list that %as t%ety,si? timesits aual output for scooters"

The motorcycle se&met had the same lo& %ait times %ith three maufacturers Royalfield' Ideal a%a' ad scorts" Royal field made a +05cc Bullet %ith the oly four,stro$e e&ie at that time ad too$ the hi&her ed of the mar$et #ut' there %as littlecompetitio for their customers" Ideal a%a ad scorts too$ the middle ad lo%er ed of

the mar$et respecti!ely"

I the mid,1435s' the Idia &o!ermet re&ulatios cha&ed ad permitted forei&compaies to eter the Idia mar$et throu&h miority joit !etures" The t%o,%heelermar$et cha&ed %ith four Ido,apaese joit !etures) Hero Hoda' TE; ;uFu$i' Bajaj@a%asa$i ad @ietic Hoda" The etry of these forei& compaies cha&ed the Idiamar$et dyamics from the supply side to the demad side" >ith a lar&er selectio of t%o,%heelers o the Idia mar$et' cosumers started to &ai ifluece o!er the products they#ou&ht ad raised hi&her customer e?pectatios" The idustry produced more models'styli& optios' prices' ad differet fuel efficiecies" The forei& compaies e%techolo&ies helped ma$e the products more relia#le ad %ith #etter uality" Idia

compaies had to cha&e to $eep up %ith their &lo#al couterparts"

10


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0OARD OF DIRECTORS

No

.

Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiai !aagawa "t. Managing Director

# Mr. Taao $guchi Whole-time Director

% Mr. at'anan( Munjal !on-e)ecuti*e Director

+ Mr. ,m Praash Munjal !on-e)ecuti*e Director

Mr. Tatsuhiro ,'ama !on-e)ecuti*e Director

Mr. Masahiro Tae(agawa !on-e)ecuti*e Director

/ Mr. !arin(er !ath 0ohra !on-e)ecuti*e & n(een(ent

Director

1 Mr. Pra(ee Dino(ia !on-e)ecuti*e & n(een(ent

Director

11 4en.56et(.7 0e( Praash

Mali

!on-e)ecuti*e & n(een(ent

Director

12 Mr. 8naljit ingh !on-e)ecuti*e & n(een(ent

Director

13 Dr. Pritam ingh !on-e)ecuti*e & n(een(ent

Director

1# Ms. ho9hana Bhartia !on-e)ecuti*e & n(een(ent

Director

1% Dr. 0ija' La)man :elar !on-e)ecuti*e & n(een(ent

Director

1
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17/47

Her# H#n&a M#t#r$$!e Lt&.

T,e 7u#lic compayB;)HROHONDA M

F#%n&e& auary 14' 143/ i Gur&ao'Haryaa'Idia

Hea&1%arters Haryaa'Idia

(e ,e#,!e

Om 7ra$ash Mujal' ouder

Mr" Brijmoha 6all Mujal' 9hairma

Mr" Toshia$i Na$a&a%a' oit Maa&i&Director

Mr" 7a%a Mujal' Maa&i& Director

In&%str Automoti!e

Pr#&%$ts Motorcycles' ;cooters

Re-en%e (C *"3 #illio

)e/site http)..%%%"herohoda"com.site.home.home"asp

HERO HONDA HEAD64ARTERS

12
http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Publichttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/price_finder/stockreach.asp?scripcd=500182http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Websitehttp://www.herohonda.com/site/home/home.asphttp://en.wikipedia.org/wiki/Image:Green_up.pnghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_Japan_(bordered).svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:HeroHonda.gifhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Publichttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/price_finder/stockreach.asp?scripcd=500182http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Websitehttp://www.herohonda.com/site/home/home.asp


18/47

Her# H#n&a M#t#r$$!es Li+ite& is a Idia maufacturer of motorcycles adscooters" Hero Hoda is a joit !eture that #e&a i 143/ #et%ee the Hero &roup ofIdiaad Hodafrom apa" It has #ee the %orld=s #i&&est maufacturer of *,%heeledmotoriFed !ehicles sice *551' %he it produced 1"+ millio motor#i$es i a si&le year"Hero Hoda=s ;pledor is the %orld=s lar&est selli& motorcycle Jcitation neededK" Its * plats are

i Dharuhera ad Gur&ao' #oth i Haryaa' Idia" It specialiFes i dual use motorcyclesthat are lo% po%ered #ut !ery fuel efficiet"

M#&e!s

0ikes

Hero Hoda ;pledor 7lus

Hero Hoda 7assio 7lus Hero Hoda @ariFma

Hero Hoda 9BL

Hero Hoda ;uper ;pledor

Hero Hoda 9D Da%

Hero Hoda 9D Delu?e

Hero Hoda Achie!er

Hero Hoda Glamour

Hero Hoda Am#itio

Hero Hoda ;pledor Model

13
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPGhttp://en.wikipedia.org/wiki/Image:HeroHondaSplendor.JPGhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZ


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C#+,an Pr#3i!e

Hero' is the #rad ame used #y the Mujal #rothers i the year 140 %ith the fla&shipcompay Hero 9ycles" The t%o,%heeler maufacturi& #usiess of #icycle compoetshad ori&ially started i the 14/5s ad tured ito the %orlds lar&est #icycle

maufacturer today" Hero' is a ame syoymous %ith t%o,%heelers i Idia today" TheMujals roll their o% steel' ma$e free %heel #icycle critical compoets ad ha!edi!ersified ito differet !etures li$e product desi&" The Hero Group philosophy is)To pro!ide e?cellet trasportatio to the commo ma at easily afforda#le prices ad topro!ide total satisfactio i all its spheres of acti!ity" The Hero &roup !isio is to #uildlo& lasti& relatioships %ith e!eryoe 8customers' %or$ers' dealers ad !edors:" TheHero Group has a passio for setti& hi&her stadards ad &ieeri& ;atisfactio isthe prime moti!atio' %ay of life ad %or$ culture of the Group"

I the year 143/' Mr" Brijmoha 6al Mujal' the 9hairma ad Maa&i& Director ofHero Hoda Motors 8HHM:' headed a alliace #et%ee the Mujal family ad Hoda

Motor 9ompay 6td" 8HM9:" HHM Missio ;tatemet is) >e' at Hero Hoda' arecotiuously stri!i& for syer&y #et%ee techolo&y' systems' ad huma resources topro!ide products ad ser!ices that meet the uality' performace' ad price aspiratios ofour customers" >hile doi& so' %e maitai the hi&hest stadards of ethics ad societalresposi#ilities' costatly io!ate products ad processes' ad de!elop teams that $eepthe mometum &oi& to ta$e the compay to e?cellece i the e% milleium" Thisalliace #ecame oe of the most successful joit !etures i Idia' util the year 1444%he HM9 had aouced a 155 su#sidiary' Hoda Motorcycle P ;cooter Idia8HM;I:" This aoucemet caused the HHM stoc$ price to decrease #y +5 percet thatsame day" Mujal had to come up %ith some e% strate&ic decisios as' HM;I ad otherforei& e% etry compaies %ere causi& icreased itesity of ri!alry for HHM"

77 Gr#th 77The #usiess &ro%th of Hero Hoda has #ee pheomeal throu&hout itsearly days" The Mujal family started a modest #usiess of #icycle compoets" HeroGroup e?paded so #i& that #y *55* they had sold 3 millio #icycles produci& 1555#icycles a day" Today Hero Hoda has a assem#ly lie of 4 differet models ofmotorcycles a!aila#le" It holds the record for most popular #i$e i the %orld #y sales forIts ;pledor model" Hero Hoda Motors 6imited %as esta#lished i joit !eture %ithHoda Motors of apa i 143/' to maufacture motorcycles" It is curretly the lar&estproducer of T%o >heelers i the %orld" It sold + millio #i$es i the year *550,*55"Recetly it has also etered i scooter maufacturi&' %ith its model 76A;(R mailyaimed at &irls" The Hero Group has doe #usiess differetly ri&ht from the start ad that

is %hat has helped them to achie!e #rea$,throu&h i the competiti!e t%o,%heeler mar$et"The Group=s lo% $ey' #ut focused' style of maa&emet has eared the compay plauditsamidst i!estors' employees' !edors ad dealers' as also %orld%ide reco&itio"

The &ro%th of the Group throu&h the years has #ee iflueced #y a um#er of factors)

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8 J%st9in9Ti+e :

The Hero Group throu&h the Hero 9ycles Di!isio %as the first to itroduce the coceptof just,i,time i!etory" The Group #oasts of super# operatioal efficiecies" !eryassem#ly lie %or$er operates t%o machies simultaeously to sa!e time ad impro!e

producti!ity" The fact that most of the machies are either de!eloped or fa#ricated i,house' has resulted i lo% i!etory le!els" I Hero 9ycles 6imited' the just,i,timei!etory priciple has #ee %or$i& sice the #e&ii& of productio i the uit ad isfuctioal e!e till date"" This is the apaese style of productio ad i Idia Hero ispro#a#ly the oly compay to ha!e mastered the art of the just,i,time i!etorypriciple"

8 An$i!!arisati#n :

A ite&ral part of the Group strate&y of doi& #usiess differetly %as pro!idi&support to acillary uits" There are o!er +55 acillary uits today' %hose productio is

dedicated to Hero=s reuiremets ad also a lar&e um#er of other !edors' %hich icludesome of the #etter $o% compaies i the automoti!e se&met" mployee 7olicy)

Aother ;tri$i& feature %ithi the Hero Group is the commitmet ad dedicatio of its%or$ers" There is o or&aiFed la#or uio ad family mem#ers of employees fid readyemploymet %ithi Hero" The philosophy %ith re&ard to la#or maa&emet is Hero is&ro%i&' &ro% %ith Hero" >he it comes to %or$ers= #eefits' the Hero Group is $o%for pro!idi& facilities' further ahead of the idustry orms" 6o& #efore other compaiesdid so' Hero %as &i!i& its employees a uiform allo%ace' as %ell as House RetAllo%ace 8HRA: ad 6ea!e Tra!el Allo%ace 86TA:" ?tra #eefits too$ the form ofmedical chec$,ups' ot just for %or$ers' #ut also for the immediate family mem#ers"

8 Dea!er Net#rk :

The relatioship of Hero Group %ith their dealers is uiue i its closeess" The dealersare cosidered a part of the Hero family" A atio,%ide dealer et%or$ comprisi& ofo!er 0'555 outlets' ad ha!e a formida#le distri#utio system i place" ;ales a&ets fromHero tra!els to all the corers of the coutry' !isiti& dealers ad sed #ac$ dailypostcards %ith iformatio o the stoc$ positio that day' turo!er' fresh purchases'aticipated demad ad also competitor actio i the re&io" The maufacturi& uitsha!e a separate departmet to hadle dealer complaits ad pro#lems ad the firstrespose is al%ays &i!e i */ hours"

8 Finan$ia! P!annin5 :

The Hero Group #eefits from the Group 9hairma=s fiacial acume ad his &rasp otecholo&y' maufacturi& ad mar$eti&" Group 9ompay' Hero 9ycles 6imited has oeof the hi&hest la#or producti!ity rates i the %orld" I Hero Hoda Motors 6imited' thefocus is o fiacial ad ra% material maa&emet ad a lo% employee turo!er"

*5


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8 6%a!it :

Quality at Hero is attaied ot just #y moder plats ad euipmet ad throu&h latesttecholo&y' #ut #y eforci& a strict disciplie" At the Group factories' attaii& ualitystadards is a e!eryday practice , a strictly pursued disciplie" It comes from a

amal&amatio of the latest techolo&y %ith deep,rooted e?periece deri!ed from earlyfour decades of hard la#or" It is a attitude that masters the challe&e of &ro%th adcha&e , cha&e i cosumers= perceptios a#out products ad e% aspiratios arisi&from a e% &eeratio of #uyers"

9ostat techolo&y up &radatio esures that the Group stays i the &lo#al maistreamad maitais its competiti!e ed&e" >ith each of its forei& colla#oratios' the Group&oes oto stre&the its uality measures as per the #oo$" The Group also employs theser!ices of idepedet e?perts from aroud the %orld to assist i e% desi& adproductio processes"

8 Di-ersi3i$ati#n :

Throu&hout the years of eormous &ro%th' the Group 9hairma' Mr" 6all has acti!elyloo$ed at di!ersificatio" A cosidera#le le!el of #ac$%ard ite&ratio i itsmaufacturi& acti!ities has #ee ample i the Group=s &ro%th ad led to theesta#lishmet of the Hero 9ycles 9old Rolli& Di!isio' Mujal ad ;u#eam 9asti&s'Mujal Auto 9ompoets ad Mujal ;ho%a 6imited amo&st other compoet,maufacturi& uits"

The there %ere the e?pasio ito the automoti!e se&met %ith the setti& up ofMajestic Auto 6imited' %here the first idi&eously desi&ed moped' Hero Majestic'

%et ito commercial productio i 1423" The came Hero Motors %hich itroducedHero 7uch' i colla#oratio %ith &lo#al techolo&y leader ;teyr Daimler 7uch of Austria"Hero Hoda Motors %as esta#lished i 143/ to maufacture 155 cc motorcycles"

The Hero Group also too$ a !eture ito other se&mets li$e e?ports' fiacial ser!ices'iformatio techolo&y' %hich icludes customer respose ser!ices ad soft%arede!elopmet" urther e?pasio is e?pected i the areas of Isurace adTelecommuicatio"

The Hero Group=s pheomeal &ro%th is the result of costat io!atios' a close %atcho costs ad the dyamic leadership of the Group 9hairma' characteriFed #y a culture of

etrepreeurship' of ri&ht attitudes ad #uildi& stro&er relatioships %ith i!estors'parters' !edors ad dealers ad customers

*1


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**


23/47

RESEARCH METHODOLOGY

It is %ell $o% fact that the most importat step i mar$eti& research process isto defie the pro#lem" 9hoose for i!esti&atio #ecause a pro#lem %ell defied is halfsol!ed" That %as the reaso that at most care %as ta$e %hile defii& !arious parametersof the pro#lem" After &i!i& throu&h #rai stormi& sessio' o#jecti!es %ere selected adthe set o the #ase of these o#jecti!es" A uestioaire %as desi&ed major emphasis of%hich %as &atheri& e% ideas or isi&ht so as to determie ad #id out solutio to thepro#lems"

DATA SO4RCE

Research icluded &atheri& #oth 7rimary ad ;ecodary data" Pri+ar &ata is

the first had data' %hich are selected a fresh ad thus happe to #e ori&ial i character"7rimary Data %as crucial to $o% !arious customers ad past cosumer !ie%s a#out#i$es ad to calculate the mar$et share of this #rad i re&ards to other #rads"

Se$#n&ar &ataare those %hich has #ee collected #y some oe else ad %hichalready ha!e #ee passed throu&h statistical process" ;ecodary data has #ee ta$e fromiteret' e%spaper' ma&aFies ad compaies %e# sites"

RESEARCH APPROACH

The research approach %as used sur!ey method %hich is a %idely used methodfor data collectio ad #est suited for descripti!e type of research sur!ey icludes

research istrumet li$e uestioaire %hich ca #e structured ad ustructured" Tar&etpopulatio is %ell idetified ad !arious methods li$e persoal iter!ie%s ad telephoeiter!ie%s are employed"

SAMPLING 4NIT

It &i!es the tar&et populatio that %ill #e sampled" This research %as carried iMu$tsar 8Distt Mu$tsar:

These %ere 155 respodets"

DATA COMPLETION AND ANALYSIS

After the data has #ee collected' it %as ta#ulated ad fidi&s of the project %erepreseted follo%ed #y aalysis ad iterpretatio to reach certai coclusios"

*+


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O0JECTI;ES


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43/47

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Q1: >hich Bi$e do you ha!ehich Model do you ha!e

Bajaj vs Hero Honda market segmentation

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